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Brand Design Lead

askable
Companyaskable
CategoryMarketing
Location
Remote
EmploymentNot stated
LevelLead
SalaryNot stated by the employer
Posted30 Apr 2026
Last verified3 Aug 2026
SourceEmployer ATS (teamtailor)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
🇦🇺 Heads up! This role is based in-person at our office in sunny Brisbane, Australia. 🇦🇺 –––––––––––––––––––– 🌎 About Askable Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right?  We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want. Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights. Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere, so they can make smarter, user-driven decisions. –––––––––––––––––––– 💡 Why this role, why now Every B2B SaaS company is now an "AI company." Demos look the same. Landing pages look the same. The category is collapsing into a sea of identical aesthetics, identical claims, and identical product screenshots. In that environment, we believe brand is the moat. The companies that win the next five years won't be the ones with the best AI features. They'll be the ones whose brand is so distinct, so consistently expressed, and so confident in its point of view that buyers remember them before they remember their feature list. That's the job. You'll own the visual identity, design system, and creative output at Askable. You'll evolve the brand from competent and clean to differentiated and unmistakable. And you'll do it leaning hard into AI as a creative force multiplier, not as a content factory. –––––––––––––––––––– 🛠 What you’ll do Lead the brand Take full ownership of the Askable brand and where it goes next Evolve the visual identity, typography, color, illustration, photography direction, and overall aesthetic point of view Build and maintain a cohesive brand system across web, product marketing, social, events, and beyond Push the brand forward, not just maintain it Lead the design system Build the component library, templates, and usage guidelines that let other teams produce consistent, on-brand work without a designer in every loop Set the quality bar for all external-facing work Make the system the leverage that scales our output as we grow Lead AI-augmented creative workflows Set the standard for how our team uses tools like Midjourney, Runway, Sora, Figma AI, and others to scale creative output without losing craft Define what we make ourselves, what we generate, what we systemise, and what we outsource Treat AI as a creative force multiplier Bring the product to life Create product visuals, demos, and videos that clearly communicate value Translate complex features into simple, compelling visual stories Elevate how we present launches, updates, and new capabilities Own key moments Lead creative for hero campaigns, the website, and major launches Direct motion, video, event design, and global campaign production through external partners and contractors Make sure everything we ship reflects the level of the product Partner across the business Work closely with marketing, product, and sales to raise the bar on every external-facing surface Direct externals and contractors as our roster grows Contribute to how we tell our story globally –––––––––––––––––––– Who you are 6+ years in brand or visual design, with at least 2 years in a senior role at a B2B SaaS company in scale-up mode. Bonus if you've shipped a full brand evolution.