Billboard: Associate Producer, Branded Content
Penske Media Corp.
| Company | Penske Media Corp. |
| Category | Marketing |
| Location | California - Los Angeles Office; New York - New York City Office |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 30 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Billboard is looking for a highly creative, music-obsessed Associate Producer, Branded Content to join our Brand Studio team. This role is an opportunity for an emerging producer and storyteller to play a key role in developing and executing premium branded content across video, editorial, social, live experiences, and talent-driven partnerships. Working alongside a talented team of creatives, producers, and strategists, this person will contribute to campaigns from initial concept through execution while building expertise across creative development, production, social storytelling, and project management. The ideal candidate is a passionate storyteller with experience bringing ideas to life in a fast-paced media, entertainment, agency, or brand environment. They are curious, proactive, highly organized, and eager to grow—someone who can take ownership of projects, collaborate across teams, and bring fresh ideas rooted in music, culture, and digital trends.
From concept through execution, this person will support the team in developing compelling content, managing project workflows, and delivering impactful brand experiences.
Reporting to the Associate Director, Brand Studio, this role partners closely with Sales, Editorial, Social, Creative, Design, Video, Production, Events, and external vendors to deliver best-in-class branded experiences across every touchpoint.
Responsibilities
Collaborate with Sales and Strategy teams on pre-sale creative development, including brainstorms, pitch ideation, proposal development, talent recommendations, sponsorship concepts, production planning, and budget development for integrated branded content programs valued at $2MM+
Contribute to the development and execution of custom branded content campaigns across video, editorial, social, experiential, and talent-driven partnerships, while owning select projects from development through delivery and managing timelines, deliverables, and cross-functional coordination
Collaborate on the development of creative treatments, video concepts, interview frameworks, branded editorial content, articles, social-first campaigns, social copy, event activations, and other storytelling assets that bring brand narratives to life across platforms
Support the Brand Studio's social slate by contributing to social-first creative strategies, content calendars, copywriting, publishing, campaign workflows, and rollout plans that maximize audience engagement, cultural relevance, and platform performance
Coordinate talent partnerships from recommendation through campaign completion, including bookings, negotiations, contracts, creative participation, production logistics, payment processing, and fulfillment of partnership deliverables and social obligations
Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, Events, Project Management, Account Management, Legal, and Finance teams, as well as external production companies and creative partners, to deliver best-in-class storytelling and client solutions
Collaborate with Project Management, Account Management, and Sales teams on post-campaign execution, including recap decks, performance reporting, asset organization, and final program delivery
Support Brand Studio operations as needed, including project tracking, financial coordination, internal materials, documentation, reporting, and workflow management
Contribute to the growth of Brand Studio’s external creative network by identifying and supporting relationships with writers, producers, directors, editors, photographers, content creators, and other freelance partners
Manage digital production and publishing workflows across WordPress, JW Player, Brightcove, and social platforms, ensuring branded content is delivered accurately, on schedule, and aligned with editorial and creative st