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B2B Event Marketing Specialist

algomarketing
Companyalgomarketing
CategoryMarketing
LocationRemote / Hybrid / Onsite
RemoteHybrid
EmploymentFull-time
LevelNot stated
SalaryNot stated by the employer
First seen16 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (pinpoint)
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Description
Hybrid | 3 days a week from our Lisbon hub (Saldanha) About the Role We’re looking for a highly organised, AI-enabled Marketing Operations & Events Specialist to act as an embedded extension of a Northern Europe B2B marketing team.  This role sits at the centre of guest-facing event communications, registration operations, stakeholder coordination, and reporting. You’ll own the attendee journey from first invitation through to post-event follow-up, ensuring every guest receives the right message, at the right time, through the right workflow. The ideal candidate combines strong marketing operations discipline with a proactive, automation-first mindset. You’ll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high-quality execution across multiple markets. What You’ll Own Guest List Management & Registration Operations You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events. Key responsibilities include:  Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.   Managing guest list updates, registration logic, and data accuracy across markets.   Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.   Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream.   Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.  Event Communication Campaign Execution You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints. Key responsibilities include:  Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows.   Maintaining a consistent executive tone across all guest-facing communications.   Managing multi-wave email campaign setup, testing, QA, and deployment.   Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.   Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.  VIP & Executive Guest Experience You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience. Key responsibilities include:  Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences.   Creating tailored communication tracks for senior guests.   Supporting leadership and internal stakeholders with personalised outreach templates.   Preparing bulk-sender sheets and invitation assets for relationship-led outreach.   Ensuring executive communications feel premium, relevant, and timely.  AI, Automation & Process Efficiency This role is designed for someone who looks for smarter ways to work. You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes. Key responsibilities include:  Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.   Refining prompts, templates, and repeatable workflows to improve speed and consistency.   Maintaining a central steering dashboard with real-time visibility into registrations across markets.   Reducing ad-hoc data requests by creating clear, accessible reporting views.   Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.  Post-Event Follow-Up & Sales Enablement You’ll ensure event momentum is captured after each event throug