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B2B CRM Relationship Manager, Senior Executive

WPP Media
CompanyWPP Media
CategorySales
LocationLondon
RemoteOn-site (inferred)
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
Posted12 Jun 2026
Last verified9 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact   WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to deliver unparalleled growth for our clients. We're Open We build trust and enhance understanding by working collaboratively - across our teams, clients, and partners. We're Optimistic We adopt a growth mindset throughout our business, embracing change to unlock our collective potential. We're Extraordinary In pursuit of innovation and growth; we push boundaries and challenge ordinary thinking and the status quo. Reports To: Global Head of Client Marketing (with a dotted line to the Global Business Systems team) The Role the CRM Global Marketing Manager, Senior Executive, will be a key member of the Global Client Communications team, with expertise and a focus on client communications and serving as the go-to person for global client team users and local marketing CRM champions. This role involves maintaining accurate and up-to-date information, ensuring system upkeep, and actively supporting new global users of our CRM platform (local users will be supported by local marketing CRM champions). You will work closely with the Global Business Systems team for technical support and guidance. Accountabilities: CRM System Management & Support · Responsible for keeping the CRM system active through user engagement. · Liaise with the Global Business Systems team regarding CRM technical status (e.g., downtime, SSL certificate updates, other technical business key to CRM operation). · Consult with the Global Business Systems team on CRM system changes or updates and inform them of new requirements or necessary fixes. · Manage the CRM support inbox, responding to enquiries and triaging technical support emails to the Global Business Systems team. · Responsible for maintenance of global assets in the CRM. · Conduct BAU marketing checks on; campaigns, marketing lists, design templates, email statistics, footers, subscription management, case studies, email user improvements and updating/correcting campaigns and marketing lists in the backend. · Responsible for building and managing Global events in the CRM and any global related event communications, including event sign-ups. · Support CRM users, analyse analytics, help with email sends, and update contacts. · Work on global accounts and support local versions of the same account. · Communicate new reports and dashboards - created by the Global Business Systems team - to the CRM community. · Provide setup and maintenance of CRM user licenses and profiles and offer administrative support to all global users in fully adopting and using WPP Media’s CRM platform. Training & Adoption · Develop and implement role-based training for users of the CRM. Train any new users and add/update users. · Produce and distribute communications to support adoption (including testimonials, tips and tricks, and any new enhancements), consulting with the Global Business Systems team for expertise. · Analyse adoption metrics. · Actively participate in relevant software enhancements and webinars to improve knowledge on the CRM. · Collect case studies and communicate best practice to