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B&W Trade Marketing/Customer Strategy & Planning Assistant Manager – DT H&B & Professional Channel (Hair Salon)

unilever
Companyunilever
CategoryMarketing
LocationHo Chi Minh City, Vietnam
Remote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted23 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
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Description
PURPOSE Lead Category Strategy & Planning (CS&P) for DT Health & Beauty (H&B) and Professional Channel (proC) within Beauty & Wellbeing, driving accelerated growth in high-potential formats. This role is critical to unlocking H&B growth opportunities and building proC from the ground up, working closely with Sales and cross-functional teams to translate strategy into execution excellence. Design and deliver clear, actionable growth plans with defined building blocks and enablers to unlock sustainable growth for B&W. MAIN ACCOUNTABILITIES 1. Lead CS&P for H&B & proC • Drive end-to-end CS&P, ensuring strong linkage between category strategy, channel strategy, and customer execution • Translate growth drivers into actionable channel plans (Big Bets, N+3 pipeline, activity roadmap) • Ensure excellence in assortment strategy, promotion planning, and in-store execution 2. Accelerate DT H&B as a Strategic Growth Channel • Build deep understanding of H&B channel dynamics, key customers, and competitive landscape • Identify growth opportunities across portfolio, visibility, and shopper activation • Partner closely with Sales to drive sell-in, win execution, and scale best practices 3. Build & Scale proC (Professional Channel) • Lead the setup and development of proC as a new growth engine for B&W • Define channel strategy, go-to-market model, and activation framework • Apply a test-and-learn approach to validate and scale winning models • Demonstrate an entrepreneurial, hands-on mindset in a fast-evolving environment 4. Strong Sales Partnership & Execution Excellence • Partner closely with Sales to translate strategy into execution reality • Align on targets, joint business plans, and performance tracking • Proactively address bottlenecks to ensure strong in-market delivery 5. Shopper & Channel Insights • Develop strong understanding of beauty shopper behavior, missions, and trends • Leverage insights to design relevant, differentiated shopper programs • Continuously monitor performance and optimize based on learnings KEY REQUIREMENTS Core Skills • Strong CS&P / Category / Trade Marketing fundamentals • Deep understanding of H&B channel (DT, pharmacy, beauty retail) • Strong analytical and insight generation capability • Proven ability to translate strategy into execution impact Mindset & Ways of Working • Bold, proactive, and results-oriented, with strong ownership and a bias for action • Highly driven and accountable, able to push agendas and make things happen in a fast-paced environment • Strong execution focus with end-to-end ownership • Entrepreneurial / startup mindset, comfortable building new channels from scratch • Strong collaboration across Sales and cross-functional teams Experience • At least 2- 3 Year of Experiences in CS&P / Trade Marketing / Category Planning roles (Beauty/FMCG preferred) • Exposure to H&B (Health & Beauty) or similar specialized channels is a strong advantage • Experience in building new initiatives or channels is a plus Vielfalt ist Teil unserer Kultur! Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung. Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst. Bewerbungsfotos sind bei uns nicht erforderlich.