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Automation & AI Assistant CRM Manager

Charlotte Tilbury
CompanyCharlotte Tilbury
CategoryData & Analytics
LocationLondon
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted5 Jun 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
About Charlotte Tilbury Beauty Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace. Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen. Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions. About the role We’re looking for a highly motivated and commercially driven CRM Assistant Manager to help deliver best-in-class customer communications across email, push, SMS, and in-app channels. This role will play a key part in executing and optimizing CRM campaigns that drive customer engagement, retention, and revenue growth. You’ll work across campaign planning, audience segmentation, personalization, reporting, and testing — using platforms including Braze, Movable Ink, and reporting through Looker. We’re particularly interested in candidates who are excited about the potential of AI within CRM and can use emerging tools and automation to improve campaign performance, efficiency, personalization, and customer experience at scale. This is an exciting opportunity for someone who combines creativity with analytical thinking and wants to help shape the future of AI-enabled customer marketing. As a Assistant CRM Manager you will CRM Campaign Execution Support the planning, briefing, build, QA, and deployment of CRM campaigns across email, push, SMS, and in-app messaging. Build and manage customer journeys and automated lifecycle campaigns within Braze. Coordinate campaign calendars and ensure timely delivery of communications. Work closely with creative, trading, digital, and brand teams to align messaging and priorities. Personalisation & Customer Experience Leverage customer data and segmentation to deliver highly targeted and personalized communications. Use Movable Ink to create dynamic and real-time personalized content experiences. Identify opportunities to improve customer engagement through behavioural targeting and lifecycle optimization.   AI & Innovation Use AI tools and automation to improve CRM effectiveness, efficiency, and scalability. Explore how AI can enhance (list not exhaustive) subject line generation and optimization copy variation and personalization customer segmentation send-time optimization predictive targeting content recommendations campaign analysis and insight generation Stay informed on emerging AI trends and recommend innovative ways to improve CRM performance and customer experience. Partner with internal teams to test and scale AI-enabled CRM initiatives. Mobile App CRM   Support CRM activity across the full app funnel e.g. acquisition, activation, engagement, feature adoption, push opt-in, revenue and repeat app usage.   Build, test and optimise mobile-first journeys using push notifications, in-app messaging, app inbox/content cards and email/SMS support journeys.   Work with data teams and our MMP to understand and utilise app events, customer behaviours