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Associate Manager, Trade Marketing - Egypt, Libya & Sudan Job Details | BIC Why BIC World English Why BIC World English Associate Manager, Trade Marketing - Egypt, Libya & Sudan Cairo, EG BIC Hybrid Description: Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. JOB SUMMARY The Associate Manager, Trade Marketing Egypt, Libya & Sudan leads Trade Marketing activities across the cluster, with a primary focus on accelerating Lighters growth in Egypt through distribution expansion, channel development and execution excellence, particularly within the strategic Tobacco Store channel. The role translates regional and global strategies into locally relevant trade and commercial plans, ensuring strong distributor engagement, execution excellence and alignment with business objectives. It identifies and unlocks growth opportunities through customer segmentation, loyalty and engagement programs, and whitespace channel development, while establishing the Trade Marketing fundamentals and route-to-market capabilities required to develop BIC's other categories across the cluster. Working closely with Sales, Marketing and distributor partners, the role contributes to increasing market coverage, strengthening brand visibility and building sustainable, profitable growth. MAIN RESPONSIBILITIES / TASKS Trade Marketing Strategy & Planning • Build and implement annual Trade Marketing plans by category, channel and customer, aligned with cluster growth objectives and the Lighters acceleration priority in Egypt • Translate global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth • Adapt plans to Egyptian, Libyan and Sudanese market specificities: traditional trade dominance, wholesalers, sub-distributors and emerging channels • Identify growth opportunities to recruit new consumers and increase category penetration: assortment recommendations, visibility programs and channel activation. Distributor Management & Capability building • Act as the distributor's primary counterpart for all Marketing matters (activation plans, POSM, merchandising, trade programs), in coordination with the Business Development Manager, who owns the commercial relationship • Build strong relationships and ensure alignment on priorities, execution standards and business objectives • Build distributor marketing and merchandising capabilities through training and best-practice In-store Execution Excellence • Define and deploy merchandising and visibility guidelines across channels; ensure best-in-class execution of trade initiatives (POSM, activations, promotions) • Monitor execution quality, improve shopper conversion at POS, take corrective actions where needed Budget & Performance Management • Manage Trade Marketing budgets with optimal allocation of resources, tracking ROI and continuously improving trade spend efficiency and execution effectiveness • Track performance of trade initiatives through relevant KPIs and recommend corrective actions Cross-functional Collaboration • Monitor and analyze market, customer, competitor and shopper data (incl. Nielsen where available) to generate actionable insights • Work closely with Marketing, Sales and Supply teams to ensure alignment on plans and priorities • Share market insights, consumer and customer understanding, execution feedback and best practices with regional teams Key Performance Indicators / Key Figures • Sales Growth in line with company’s Rolling Forecast for the region • Volume & Value Market Share as per targets (when tracked) • Numeric and Weighted Distribution across priority channels • On time In Full Marketing plans executions, with results and ROI as per plan, and in compliance with brand standards • Spend within approved budget with phasing respected quarterly • In-store execution quality and activation effectiveness with measurable uplift from plans Candidate Profile: Qualifications / Technical Skills Qualifications and Experience • University degree in Marketing, Business, Engineering or equivalent • 5 to 8 years of trade marketing experience in an FMCG company. • Experience in multi-market or distributor-led environments including Egypt is a strong asset • Fluent Arabic, French and English, written and spoken • Proficient in MS Office, intermediate/advanced Excel and Powerpoint • Exposure to merchandising, animation and POSM agencies / suppliers • Familiarity with Revenue Growth Management principles, and prior experience in sales or account management is also valuable Additionnal information Travel will be required BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. 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