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Assoc Mgr Marketing WTR Job Details | The Hershey Company Note: To protect the confidentiality, privacy, and security of The Hershey Company, its personnel, and its interview process, the use of artificial intelligence (AI) tools during interviews to listen, transcribe, record, or assist with answering interview questions is prohibited unless explicitly approved in advance. This is consistent with local data protection laws. Note: To protect the confidentiality, privacy, and security of The Hershey Company, its personnel, and its interview process, the use of artificial intelligence (AI) tools during interviews to listen, transcribe, record, or assist with answering interview questions is prohibited unless explicitly approved in advance. This is consistent with local data protection laws. Note: To protect the confidentiality, privacy, and security of The Hershey Company, its personnel, and its interview process, the use of artificial intelligence (AI) tools during interviews to listen, transcribe, record, or assist with answering interview questions is prohibited unless explicitly approved in advance. This is consistent with local data protection laws. Note: If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Assoc Mgr Marketing WTR Posted Date: Jul 15, 2026 Requisition Number: 129642 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. Job Overview As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S and more. Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs. To effectively perform their duties, the Assistant Marketing Manager must be proficient in all of the following qualities: • Leadership • Initiative and follow-through • Problem solving • Organizational skills • Collaboration • Verbal and written communication skills Accountabilities Innovation Commercialization & Portfolio Management: • Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans • Support portfolio management initiatives for the Americas region (including extensions & rationalization) Brand Performance Analysis: • Partner with Insights team & manage research agencies to monitor brand performance data • Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed) and partner with cross functional teams to deliver insightful action plans Brand Marketing: • Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders • Partner with Trade Marketing teams to develop & deliver impactful activations • Develop media proposals for key airports with leading media providers • Manage DME budget Personal Development: • Responsible and committed to training and development plan • Develop strong team and cross-functional relationships internally and with agency partners Minimum Education & Requirements • Bachelors Degree in Business (marketing or related major preferred) • At least 4-5 years of marketing experience in FMCG or similarly disciplined industry The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. Nearest Major Market: Harrisburg Opens in a new tab. Opens in a new tab. Opens in a new tab. Opens in a new tab. Opens in a new tab. © 2022 THE HERSHEY COMPANY. ALL RIGHTS RESERVED. × When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Required Cookies These cookies are required to use this website and can't be turned off. 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