Associate Director-Cross Discipline
WPP Media
| Company | WPP Media |
| Category | Uncategorised |
| Location | Bangalore |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 12 May 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com . About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
APAC Platform Central Project Lead (AD – Media Planning) is responsible for driving digital media platform excellence, AI adoption, and strategic projects across the APAC region. The role combines hands-on expertise in digital campaign activation with program management, platform governance, testing, automation, and cross-market collaboration. The individual partners with practice leads, local market teams, Google, and platform partners to scale best practices and operationalize AI-powered media solutions.
Key Responsibilities
Campaign Testing & Activation Excellence
Lead and support campaign testing frameworks across platforms such as Google Ads, Meta, and TikTok.
Review and QA experiment setups to ensure they follow approved testing methodologies.
Support regional and publisher testing initiatives and emerging partner workstreams.
AI & Platform Innovation
Drive adoption of AI-powered campaign solutions such as:
Performance Max
Demand Gen
WPP Open
Open Media Studio (OMS)
Identify repetitive operational tasks and automate them using tools such as Google Ads Scripts and JavaScript.
Regional Program Management
Track and support strategic initiatives including:
Cracking Social
Cracking YouTube
AiQ score improvement plans
Central agendas and governance
Embedded AI projects
Annual reservation buying across India and Japan
Knowledge & Governance
Maintain the Social Single Source of Truth (SSOT).
Govern documentation, best practices, and knowledge repositories.
Ensure consistent processes across APAC markets.
Platform Access Management
Manage onboarding and offboarding for platform access.
Act as custodian for platform permissions across Google Ads, TikTok, and other activation tools.
Ensure compliance with regional platform restrictions.
Partnerships & Commercial Tracking
Track partnership benefits with platform partners.
Monitor APAC Joint Business Agreements (JBAs).
Manage APAC media spend dashboards and partnership reporting.
What We’re Looking For
Candidate should blend the skills of a digital media specialist, technical operator, and project manager.
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