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Associate Brand Manager

Kinder's
CompanyKinder's
CategoryMarketing
LocationWalnut Creek
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted23 Mar 2026
Last verified7 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
BUILT ON FLAVOR.  FUELED BY PEOPLE. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.      With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.   As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it!  Every day, you’ll be part of a journey to add flavor to millions of meals and lives.  How you'll have an impact at Kinder’s:  Reporting to the Sr. Brand Manager, the Associate Brand Manager  will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and innovation planning. This role is ideal for a strategic, analytically rigorous, and execution-oriented brand builder who has a strong ownership mentality, a desire to learn, and thrives in a fast-moving, entrepreneurial environment.     Key Responsibilities of the Role:   Business Performance & Analysis   Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data   Analyze sales, velocity, distribution, pricing, and promotional performance   Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin   Identify performance gaps vs. goals and recommend corrective actions   Monitor competitive landscape and emerging category trends   Support demand forecasting and financial planning processes     Go-to-Market Execution   Monitor distribution, shelving, pricing, and promotional performance across  key accounts /  channels ( Grocery , Mass, Club,  eCom )  and   identify  optimizations   Partner with Sales  Strategy  to develop distribution priorities and trade strategies   Support development of sell-in materials and customer-facing presentations   Collaborate with Customer Marketing and Studio teams to build impactful  brand  support  plans   Ensure cross-functional alignment to deliver initiatives on time and in full     Product & Portfolio Management   Monitor item-level velocity and incrementality to  optimize  assortment   Make recommendations on SKU prioritization, renovation, and discontinuation   Support full product lifecycle management from concept to post-launch analysis   Build and  maintain  product roadmaps aligned with strategic growth priorities   Conduct size-of-prize analysis and cannibalization modeling     Innovation & Business Planning   Support the creation of short and long-term growth plans,  identifying  opportunities to  optimize  category / segment goals, strategies,  tactics  and performance metrics   Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packagi