Associate Brand Manager
Nordic Naturals
| Company | Nordic Naturals |
| Category | Marketing |
| Location | Watsonville |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 5 Aug 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Location: Remote
Salary: 103K - 119K
POSITION SUMMARY
Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy.
Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. This role is ideal for a marketer who enjoys solving complex business challenges, translating consumer insights into new products, and collaborating across functions to bring innovations to market. The Associate Brand Manager will play a meaningful role in growing one of the most trusted brands in the natural products industry.
Success in this role requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, excellent communication skills, and a passion for building innovative brands.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Function Statements
Portfolio Strategy
Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
Innovation & Commercialization
Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.
Brand Marketing
Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility.
Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.
This role offers broad exposure to portfolio strategy, innovation, commercialization, and integrated marketing, providing a strong foundation for future brand leadership opportunities.
POSITION QUALIFICATIONS
Competency Statements
Ownership & Accountability – Takes ownership of responsibilities, follows through on commitments, and learns from feedback and mistakes.
Strategic Thinking – Connects consumer insights, business objectives, and market trends to identify growth opportunities and solve complex problems.
Business & Consumer Curiosity – Seeks to understand consumer behavior, competitive dynamics, and business performance to inform recommendations.
Communication & Influence – Communicates ideas clearly and confidently, adapting messages to different audiences and influencing cross-functional partner