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REQ13536 Assistant Manager, Social Media (Open) POSITION SUMMARY: Assistant Manager, Social Media reports to Manager, Social Media and is responsible for the execution of international social media platform ’s strategy and implementation to drive brand advocacy PRIMARY RESPONSIBILITIES: • Manage relevant social media content to drive growth and engagement on social media platforms. • Manage monthly social media calendars, monthly social media shooting and deliver monthly reports. • Assist in planning and implementing social media outreach campaigns to drive awareness. • Develop and manage social influencer programs, social media shooting programs and entertainment shows. • Manage relationships with social media platform partners and agencies on campaigns. • Analyze and review social media marketing effort. • Monitor social media trends and key competitors’ activities. • Manage and monitor efforts in building online reviews and reputation. • Staying up to date on best practices and emerging trends in social media • Perform other duties when needed QUALIFICATIONS: Experience • At least 3 years relevant experiences in both international social media platform activities (Facebook, Instagram and Tiktok) and hospitality/luxury industry KOL co-op. Education • Bachelor’s degree in Communication, Marketing, Digital Media is preferred . Skills/Competencies • Highly proficient in key social media platforms, especially FB, IG and Tiktok platform and requirements. • Knowledge of current international social media trends, measurements and tracking methods. • Strong writing skills in both Traditional Chinese and English. • Highly organized and an excellent communicator in English and Cantonese. • Time management and project management skills are required • Work collaboratively and communicate effectively with internal business units and external vendors. • Very well organized with a proven ability to multi-task. • Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines. • Flexible to work on evening time and weekend. • Able to lead and complete social media campaign independently.