Job Opportunities API

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers. MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to  http://www.mytownkl.com.my/ Responsible • Lead the planning and execution of all mall events and on-ground activations. • Align the comprehensive event calendar with overall business goals, including festive, retail, and CRM campaigns. • Drive tenant participation and actively cultivate strategic partnership opportunities. • Serve as the key liaison for all event-related vendors and external event organizers. • Oversee the event budget, vendor selection processes, and rigorous ROI tracking. • Ensure the seamless execution and delivery of all on-ground live experiences. • Collaborate seamlessly with the Brand & Content team for event amplification and storytelling. • Manage ongoing tenant support, relationships, and stakeholder alignment. • Lead strategic planning for footfall generation and active stakeholder management. • Provide project leadership and execution oversight for the Senior Executive and Executive within the division Accountable • Fully accountable for the overall event and partnership strategy. • Owns decision-making regarding which events matter, which to run, and which strategic partners to engage with. • Responsible for investment prioritization, resource allocation, and planning event expenses. • Owns the final performance outcomes, specifically footfall generation, tenant value, and event ROI. • Accountable for setting direction, defining priorities, and establishing success metrics for the Events & Partnerships division. Contribute • Provide the CRM team with on-ground customer engagement data to help inform targeting and loyalty mechanics. • Provide the Brand & Content team with event concepts, timelines, and key highlights to translate into campaign messaging. • Share post-event performance data and audience insights to support broader marketing optimization. • Advise on market trends, competitor activations, and experiential best practices across the portfolio. • Support cross-functional integration by offering on-ground logistical expertise to other departments running mall-wide initiatives. Motivation • Experiential Impact: Passionate about building world-class retail experiences and seeing the direct impact of on-ground events on business growth. • Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional live value and entertainment. • Relationship Building: Motivated by cultivating meaningful partnerships with tenants, brands, and the community. • Continuous Improvement: Energized to challenge common ways of thinking to innovate and elevate the mall's experiential offerings. • Commercial Drive: Highly motivated to achieve strategic outcomes like footfall growth and robust event ROI. Knowledge • Experience: Minimum 6 years of proven marketing and event management experience. • Experiential Marketing: Deep understanding of on-ground activations, live events, and experiential design. • Financials and Budget: Strong understanding of financial planning, event budgeting, and marketing ROI analysis. • Project Management: High expertise in complex project leadership, timeline management, and vendor sourcing. • Stakeholder Management: Advanced knowledge of tenant liaison, partnership development, and negotiation tactics. • Retail and Shopper Landscape: Thorough knowledge of retail dynamics, shopper behavior trends, and what drives footfall. • Data and Insights: Ability to interpret data (footfall, participation, engagement) to evaluate event performance and optimize future plans. • Crisis Management: Strong capabilities in conflict resolution and managing on-ground operational challenges. • Language: Fluent in English and Bahasa Malaysia with strong verbal, presentation, and public speaking skills. • Qualifications: Minimum Diploma in Marketing, Business, PR, Communications, Event Management, or related disciplines. Capabilities: • Leadership by Example: Creates an atmosphere that inspires the events team, acts as a role model for MyTOWN values, and takes responsibility for the division's outcomes. • Strategic Prioritization: Highly capable of setting clear directions, defining success metrics, and deciding where to invest resources effectively. • Teamwork & Togetherness: Promotes collaboration, especially with Brand & Content and CRM, to ensure seamless cross-functional campaign execution. • Passion & Commitment: Enthusiastic and result-driven, following through on commitments and adapting quickly to changing on-ground circumstances. • Problem Solving: Offers relevant, creative solutions to meet customer and tenant needs while managing dilemmas using MyTOWN values. • Common Sense & Simplicity: Communicates clearly with vendors and partners, ensuring complex event logistics are implemented effectively. • Daring to be Different: Thinks out-of-the-box for event concepts, continuously experimenting with new experiential ideas with courage. • Empowerment: Effectively delegates responsibilities to the Senior Executive and Executive, providing them with the resources needed to accomplish logistical tasks. • Integrity: Accountable and honest, establishing trust with strategic partners and tenants. • Data-Driven Action: Uses post-event performance data to monitor success and acts on these results for future planning.