Assistant Account Executive, Lifestyle (1 - 2 years experience required)
M Booth
| Company | M Booth |
| Category | Sales |
| Location | New York |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 17 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who We Are:
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Account Executive to join our growing Consumer Lifestyle team!
The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms.
The Experience You’ll Bring:
Media Relations
Ability to build tight and relevant media lists using resources such as Cision and Muck Rack
A baseline understanding of the earned media landscape, including cultivating and maintaining relationships with key media
Experience crafting pitches that break through inboxes
A solid foundation of some early media relationships you have cultivated in your early career
A PASSION for conducting press outreach, building relationships and being resourceful to secure coverage
Ability to monitor for coverage (client and competitive) + flag with appropriate context
Influencer Programming
Experience building relevant influencer rosters
Supporting content review process
Collecting and report back-end creator metrics with context
Foundational ability to form relationships with and manage influencers/managers
Facilitating breakthrough influencer giftings
Event + Logistics Management
Experience researching/vetting venues
Building into run of shows + client briefing documents
Managing key logistics from transportation to itineraries, event-centric gifting and more
Project Management
Serving as key project manager of workstreams + your team
Set call agendas and share comprehensive recaps
Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables
Organize client folders and databases
Oversee send out of brand samples and track inventory (if applicable)
Coordinate deliveries to media and influencers
Coordinate team/client meeting details (check in, meals, etc.)
Client Management
Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members
Measurement & Merchandising
Manage clips and media placement coverage reports/ tracking documents
Provide ongoing monitoring for client and competitor coverage
Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)
QUALIFICATIONS
Bachelor’s degree or e