Area Sales Manager - Manager / Senior Manager - EDC
paytmpayments
| Company | paytmpayments |
| Category | Sales |
| Location | Pune |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 2 Jun 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (lever) |
Description
ABOUT US
Paytm is India’s leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.
ABOUT THE TEAM
The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions.
ABOUT THE ROLE
As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities on a day-to-day basis.
You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank/Brand Activations), and Merchant Loans while strengthening merchant engagement and ensuring consistent growth in transaction volumes.
This role demands a strong mix of leadership, on-ground execution, and strategic thinking to scale business across multiple locations.
KEY RESPONSIBILITIES
Leadership & Team Management
• Identify and attract high-quality sales talent.
• Inspire, guide, and empower sales executives to achieve targets.
• Foster a positive and high-performance sales culture.
• Coach team members, provide constructive feedback, and support career development.
Market Expansion
• Identify and develop new business opportunities within the assigned territory.
• Drive merchant acquisition for EDC/POS terminals and financial payment solutions.
Merchant Relationship Management
• Build and maintain strong relationships with merchants.
• Understand merchant needs and ensure high customer satisfaction.
• Conduct regular merchant engagement activities.
Sales Target Achievement
• Consistently achieve and exceed individual and team sales targets.
• Drive EDC/POS deployments, merchant activations, EMI transactions, and device-level revenue.
Product Expertise
• Develop expertise across EDC/POS terminals, payment gateways, and value-added services.
• Stay updated with industry trends.
• Act as a trusted advisor and problem solver for merchants.
Sales Cycle Management
• Manage the complete sales cycle from lead generation to closure.
• Handle prospecting, qualification, presentations, negotiations, and deal closures.
Market Intelligence
• Gather and analyze competitor activities and market feedback.
• Provide actionable insights to improve sales strategies.
• Coordinate closely with Growth teams and NSM.
Reporting & Analysis
• Provide accurate forecasts, reports, and market insights.
• Own monthly planning and target delivery aligned with AOP.
• Monitor inventory utilization and aging.
• Review field sales payouts and productivity metrics.
• Conduct weekly planning and performance reviews with ASMs and Team Leads.
• Ensure timely communication and execution of training programs, incentive schemes, payouts, and EMI activations.
Cross-Functional Collaboration
• Work closely with Sales Excellence, Growth, Sales Operations, and Merchant Support teams.
• Ensure smooth merchant onboarding and service delivery.
Field Leadership & Ownership
• Follow a 75% field and 25% office engagement model.
• Conduct regular field visits and daily team connect sessions.
• Drive execution through gate meetings, field discipline, and compliance.
• Take ownership of merchant portfolio growth and field engagement outcomes.
EXPECTATIONS / REQUIREMENTS
• Build and lead an inspiring team environment with open communication.
• Drive sales of EDC machines and payment devices within the assigned territory.
• Manage merchant acquisition and engagement activities.
• Resolve merchant queries and operational challenges.
• Hire, train, and develop high-performing sales teams.
• Set clear goals and ensure ti