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Alternatives Marketing, Principal

GCM Grosvenor
CompanyGCM Grosvenor
CategoryMarketing
LocationNew York
RemoteOn-site (inferred)
EmploymentNot stated
LevelLead
SalaryNot stated by the employer
Posted2 May 2026
Last verified10 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
SUMMARY   We are seeking a n experienced  Alternatives  Marketing professional to  help  drive  fundraising and investor engagement across  various  institutional and private wealth channel s for GCM Grosvenor.    This  unique  role combines  the  core marketing functions   of   product & capabilities  marketing, channel marketing, and custom  solutions  marketing . This  is  an  excellent  opportunity for a   marketing  professional seeking  exposure  across  alternative   asset classes  and investor types .    The  ideal candidate  has proven experience in  financial services  marketing and a  solid investment acumen  within  private markets  with  the ability to translate complex  concepts  into compelling narratives  across   investor channels .   GCM Grosvenor is one of the world’s largest and most established alternative asset managers, with over $ 90  billion in AUM and a 50-year track record across private equity, infrastructure, real estate, credit, and absolute return strategies. We offer differentiated access and investment expertise across the full alternatives spectrum  and investor solutions including funds, custom accounts and strategic partnerships .     KEY RESPONSIBILITIES   Investor Marketing   Support global fundraising initiatives by developing and maintaining institutional marketing materials in a variety of formats.   Define requirements across the prospect-to-client lifecycle, ensuring client-facing teams are equipped with accurate and current collateral to support prospecting, onboarding, and ongoing engagement.   Distill market trends and portfolio insights into differentiated content supporting investor communications and marketing campaigns.   Partner with investment teams to create marketing initiatives by developing materials and content across all relevant formats and channels, ensuring alignment with firm messaging and commercial objectives.   Content Strategy & Market Positioning   Collaborate with investment leads and business development teams to establish go-to-market plans for investment strategies, ensuring consistent positioning and messaging across all investor-facing materials and channels.   Develop comprehensive multi-year marketing plans that align with the firm's roadmap    Collaborate with data and analytics teams to develop compelling visualizations and analytical frameworks that reinforce investment narratives and enhance marketing materials.   Partner with Brand, Communications, Events, and Digital to bring investment content to life from thought leadership and event programming to digital assets and case studies.   Campaign & Investor Engagement   Plan and support multi-channel marketing campaigns aligned to commercial objectives and investor segments.   Execute and measure investor engagement programs that deepen relationships and support fundraising across global client segments.   Cross-Functional Collaboration & Compliance   Partner closely with business development, investment teams, compliance, and legal to ensure all marketing materials are accurate, compliant, and aligned with firm messaging.   Maintain a deep understanding of marketing compliance principles and regulatory requirements governing investment communications.   QUALIFICATIONS   7–15 years of experience in client marketing or product marketing within an alt