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ABOUT WELLTHEORY WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're a team of 60+ passionate people who care deeply about helping our members reduce symptoms, feel better, and live fuller lives — while helping employers and payors reduce their spend. ABOUT THE ROLE WellTheory is growing its presence in the benefits consulting community, building relationships with the national and regional firms employers trust most. As these relationships deepen, we need a dedicated owner focused on the consulting world. We're looking for an Alliance Manager to build WellTheory's presence in the benefits consulting community: developing relationships at national and regional consulting houses, educating consultants on our model and outcomes, and becoming a valuable resource for their client conversations. You'll work alongside our employer sales team, ensuring consultants have what they need to bring WellTheory to the right clients. This is a hands-on, high-ownership individual contributor role. You'll report to our CEO initially, then to our Head of Commercial. WHAT YOU'LL DO - Build and deepen relationships at priority consulting houses — becoming WellTheory's primary point of contact for benefit consultants and their account teams - Develop our consulting house engagement strategy: which firms and practices to prioritize, how to engage, and what content to bring - Present WellTheory's model and outcomes data to consultants and practice leads and represent us at industry events where consultants gather - Partner with Marketing to create consultant-facing materials, distinct from our employer-facing story - Keep our sales team and consultants connected, ensuring consultants always have current, accurate information about WellTheory when it's relevant for their clients - Bring what you learn back to the team, consultant feedback on our positioning, where the market is heading, and how we can be a better partner to the consulting community YOU MIGHT BE A GREAT FIT IF YOU... - Know the benefits consulting world deeply — with 5–10+ years of experience either working at a consulting house (Mercer, Aon, WTW, Gallagher, or comparable) or leading alliances or consultant relations at a digital health company. You understand how these firms differ, how their practices are structured, and how they work with their employer clients Here are some of the attributes that make a strong candidate for this opportunity: - Experience building a category, not just selling in one. You’ve worked in environments where the solution didn’t fit neatly into an existing box—and you know how to educate the market, not just compete in it. You’re comfortable introducing new models of care, creating urgency where there isn’t yet awareness, and getting decision-makers to see problems—and possibilities—in a new light. You thrive on pioneering a category that doesn’t yet exist, and you’re as energized by shaping the narrative as you are by closing the deal. - Strong verbal and written communicator. You consider yourself to be more of an expert in storytelling rather than “sales.” You have strong presentation skills and love to be in front of an audience. On top of that, you also know how to craft an effective written communication (i.e. emails, proposals, etc.). You’re thoughtful about word choice and comfortable with others editing important external communications you send out. - Roll-up-your-sleeves mentality. There’s no job that’s too small and you’re excited to get into the weeds to figure it out—even the most unsexy or complex. You thrive in a fast-paced, high-growth startup environment—you know when to move fast, when to get scrappy, and when showing up in person can make all the difference. - Consultative approach. You treat partnerships as exactly that, no