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Aftermarket Sales Representative

Crown Equipment Pte Ltd (Singapore)
CompanyCrown Equipment Pte Ltd (Singapore)
CategorySales
LocationTuas
RemoteOn-site (inferred)
EmploymentFull-time
LevelNot stated
SalaryNot stated by the employer
Posted8 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
About Crown Crown is one of the world's largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown's business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers' productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies. The Company's global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Crown employs more than 14,000 people worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about why Crown is a great career choice, visit crown.com. You can also view our online newsroom at https://www.crown.com/en-sg/ . 3 best things about the role: Be part of a Company that is a leading innovator in world-class forklift and material handling equipment. Work alongside a supportive Service Team that is supportive and collaborative. Work at a Company that values good people, with a culture of developing employees and promoting from within. About the role The Aftermarket Sales Representative (ASR) is responsible for establishing and maintaining profitable relationships with customers on behalf of the Company in the company by taking personal and complete responsibility to generate opportunity and business by building relationships with new customers in an assigned territory.   As the Aftermarket Sales Representative, you will serve as the primary internal representative of our Company for customer needs, to convey to the customer a sense of expertise in our servicing services and capabilities and serve as an external key educator to our community and customers.   You will also facilitate support of existing accounts as needed with the goal of increasing the level of service and customer satisfaction.   Key Result Areas & Responsibilities New Customer Development Develop new service and parts business within the assigned territory by making cold calls, conducting service presentations and following up on leads for new business. Primary focus on sales of Planned Maintenance and Contract Service Maintenance agreements. Additional focus on sales of other assigned company products and services. Provide accurate, valid, and complete information to customers regarding pricing. Effectively negotiate tailored service agreements with existing and new customers. Maintain records of customer interactions and process customer accounts and file documents promptly. Effectively communicate customer requirements to the service department, in accordance with Company policies and procedures. Identify additional opportunities such as support products, overhauls, battery sales, sales, rental leads to current and new customers and ensure such information is effectively communicated to internal customers. Ensure that all customer orders are effectively communicated with the relevant internal customers to ensure customer requirements are delivered. Process customer orders in a courteous, efficient, and timely manner. Effectively present and discuss the products and services of the Company in a way that conveys an image of quality, integrity and superior understanding and delivery of customer needs. Attend to customer questions, complaints and concerns immediately, and facilitate satisfactory resolutions. Ensure the customer’s needs are satisfied whilst ensuring Crown’s demands are met (e.g., PM frequency).   Service and Parts Account Support Make calls on assigned branch customers to maintain and increase service work for the branch. Prepare quotes for required service work. Meet with customers on a regular basis to improve and promote the Company’s