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Company - Affordplan Position - Merchandiser and Content Experience - 4 + years Location - Mumbai and Gurgaon About Company Affordplan is a category leading healthcare payment platform. Affordplan’s product Swasth enables its partner hospitals to drive more engaging patient life cycles while helping patients save on their medical bills. Affordplan works with 100+ hospitals across the country and is present in 20+ cities. Affordplan plans to rapidly expand its portfolio this year doubling its hospital count. Role Overview We are looking for a creative, and execution-focused individual to lead website merchandising and drive content-led commerce. You’ll be responsible for what users see on-site, how products are presented, and how content, offers, and design come together to drive engagement and conversions. Key Responsibilities 1. On-site Merchandising Own the layout, hierarchy, & content across home page, PLPs and PDPs Coordinate weekly refreshes of banners, collections, and seasonal promotions Prioritize visibility based on business goals Ensure UX best practices around product discovery and search merchandising 2. Content-led Commerce Plan and publish editorial content, buying guides, bundles, and health-driven themes Integrate blog, video, influencer content, and wellness advice across shopping journey Work to shape high-conversion storytelling (e.g., “Best Supplements for PCOS”) 3. Visual Communication & Campaigns Work with design team to create banners, campaign assets, and email creatives Drive merchandising for marketing campaigns Brief and review visual content to ensure consistency in tone and appeal 4. Data-driven Optimization Track user engagement, scrolls, bounce, CTRs, and conversion A/B test placements, creatives, product arrangements, and content blocks Optimize based on performance metrics - weekly, and campaign-wise Key Requirements : Education: Bachelor’s degree; specialization in marketing or e-commerce preferred Experience: 3–6 years in e-commerce merchandising, digital marketing, or content (preferably in beauty, wellness, D2C, or fashion) Tools: basic Figma/Canva, Excel Creative Sensibility: Good aesthetic eye; able to guide design for performance Analytical Skills: Ability to derive insights from data and make decisions Soft Skills: Detail-oriented, collaborative, proactive, and customer-obsessed