Job Opportunities API

Our Story PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale. We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business. It is 12 - month contract role. Responsibilities Demand Generation • Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials. • Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality. • Manage and  optimise  significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI. Growth &  Optimisation • Build and  maintain  a rigorous experimentation  programme  — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates. • Develop deep insight into the property management buyer journey,  identifying  friction points and opportunities to accelerate time-to-conversion. • Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership. Segmentation & Positioning • Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging. • Partner with Product Marketing to translate  PropertyMe's  product value into compelling acquisition messaging tailored to key segments. • Identify  and develop new acquisition channels and partnership opportunities, including industry associations,  PropTech  ecosystem partners, and events. Marketing Infrastructure • Own and evolve the  acquisition  tech stack including HubSpot (or equivalent CRM/MAP), attribution tooling, and analytics platforms. • Ensure  accurate  lead tracking and attribution across all channels to enable confident budget allocation decisions. What you bring • 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech • Proven track record managing six-figure paid media budgets with measurable ROI • Strong analytical skills fluent in GA4, HubSpot, and spreadsheet modelling • Hands-on experience with SEO, CRO, and growth experimentation frameworks • Comfortable working cross-functionally with Sales, Product, and Customer Success • Excellent written communication and ability to craft compelling go-to-market copy • Experience marketing to real estate professionals or property managers is a strong plus • Self-starter mindset you own outcomes, not just activities The benefits and perks • Job security working for one of Australia's leading PropTech companies • 3 days WFH (Hybrid work) • Free onsite snacks, breakfast, and lunch • Beautiful office in Sydney CBD with great views of Darling Harbour • Regular milestone parties and events