Job Opportunities API

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 26043 - Paid Search Manager – Pharma About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role Summary and Impact: We are seeking a skilled and proactive Paid Search Manager to execute and optimise paid search marketing (PPC/SEM) campaigns for our prestigious pharmaceutical client. In this role, you will be responsible for managing paid search placements across various platforms (e.g., Google Ads, Microsoft Advertising), ensuring campaigns are delivered on time, on budget, and against agreed-upon KPIs. You will play a vital part in implementing innovative buying techniques, fostering effective platform relationships, and contributing to the creation of hyper-personalised and impactful media experiences that drive desire for our clients’ brands, with a keen awareness of the unique challenges and opportunities presented by the rise of AI in search for the highly regulated pharmaceutical industry. Key Responsibilities: Paid Search Buying & Execution: Execute and manage Paid Search (PPC/SEM) campaigns across designated platforms (e.g., Google Ads, Microsoft Advertising) based on approved media plans and strategies, often across multiple markets. Manage campaign pacing, delivery, and performance, making real-time optimisations to ensure KPIs are met or exceeded. Develop and refine keyword strategies, write compelling ad copy, and implement effective bidding strategies to maximise campaign performance. Ensure all paid search placements adhere to client guidelines, creative specifications, and industry best practices. Budget Management & Reporting: Manage paid search media budgets for assigned campaigns, accurately tracking spend and ensuring reconciliation with platforms. Prepare regular performance reports, analysing data to identify trends, insights, and optimization opportunities specific to paid search channels. Actively contribute to and when appropriate, own and leverage Test & Learn Frameworks to drive continuous improvement and innovation within campaigns. Present campaign results and key learnings to the Paid Search Lead / Associate Director and internal teams. Negotiation & Relationship Management: Cultivate and maintain effective working relationships with paid search platform representatives (e.g., Google, Microsoft). Stay informed about platform updates, new features, market rates, and new opportunities within the paid search landscape. Cross-Functional Collaboration: Work closely with internal planning, digital performance, account management, analytics, and creative teams to ensure seamless campaign activation and integrated media solutions. Act as a key point of contact for clients regarding campaign performance and strategy, fostering strong client relationships and managing expectations effectively. Communicate effectively with all stakeholders on campaign status,