Account Director, Consumer Brand
Burson
| Company | Burson |
| Category | Marketing |
| Location | New York |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 15 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role:
We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas.
You will work collaboratively across account, creative, influencer, social, and strategy teams—while serving as a senior client partner and internal leader driving excellence across multiple workstreams.
This role can be based in New York or Los Angeles.
What you'll do:
Lead Integrated Strategy & Execution
Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
Managing and mentor junior team members while contributing to team growth and capability building
Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
Ensure alignment across earned, social, influencer, and owned channels to maximize impact
Drive High-Volume Product Communications
Oversee communications for a high-frequency product launch environment (200+ launches annually)
Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality
Champion Cultural Relevance & Real-Time Engagement
Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
Guide teams in transforming cultural insights into timely, resonant storytelling
Ensure campaigns remain relevant within evolving digital and social ecosystems
Strengthen Brand Narrative & Positioning
Ensure consistency and clarity across all brand communications, including core offerings
Connect product launches to broade