Account-Based Marketing (ABM)
LiquidStack
| Company | LiquidStack |
| Category | Marketing |
| Location | Carrollton |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 7 Apr 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful. About LiquidStack
LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.
Role Overview
This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.
Key Responsibilities
Demand Generation & Campaign Execution
Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
Develop and manage ABM programs aligned to target accounts and sales priorities
Create and optimize multi-touch nurture journeys from first engagement through MQL
Pipeline & Performance Ownership
Drive consistent delivery of high-quality MQLs
Monitor and optimize campaigns based on pipeline creation and conversion
Continuously test and improve messaging, landing pages, and audience targeting
Paid Media & Digital Optimization
Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
Improve cost efficiency and conversion performance across channels
Data & Insights
Use data to refine targeting, segmentation, and campaign strategy
Track performance, attribution, and ROI
Sales Alignment
Partner closely with inside sales to provide lead intelligence and campaign insights
Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline
Qualifications
Required
3–5+ years of experience in demand generation, ABM, or lifecycle marketing
Experience in B2B or enterprise environments
Hands-on experience with HubSpot (or similar marketing automation platforms)
Experience managing paid media campaigns (Google, LinkedIn, etc.)
Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
Ability to work independently and manage multiple campaigns simultaneously
Preferred
Experience in data center, infrastructure, SaaS, or industrial technology industries
Familiarity with Salesforce and attribution tools
Experience working closely with inside sales teams
What Success Looks Like
Increased MQL volume and quality
Measurable pipeline growth and improved conversion rates
Strong alignment between marketing and sales
Scalable, repeatable demand generation programs
Why Join Us?
Competitive pay with opportunities for overtime
Consistent day-shift schedule
Paid time off, holidays, and great benefits
Be part of an industry-disrupting company with room to grow
Work on innovative technologies in a collaborative, supportive environment