Job Opportunities API

REQUIREMENTS • 3+ years of hands-on experience in B2B marketing or pipeline generation, preferably in enterprise software, SaaS, or IT services. • Proven experience executing ABM or highly targeted B2B marketing campaigns. • Strong understanding of the funnel. • Planning, creating and executing campaigns aimed to account engagement, lead nurturing, and pipeline acceleration. • Experience building and executing personalized, multi-touch outreach and nurturing campaigns across email, LinkedIn, calls and other channels. • Excellent research skills with the ability to identify target accounts, buying committees, key stakeholders, business priorities, and trigger events. • Experience creating highly personalized messaging for specific industries, companies, and personas. • Hands-on experience with marketing automation and CRM platforms (HubSpot preferred). • Comfortable launching campaigns independently, including audience segmentation, workflow setup, email sequences, landing pages, forms, and reporting. • Data-driven mindset with experience measuring engagement, optimizing campaigns, and continuously improving conversion throughout the customer journey. • Strong collaboration skills with Sales and Demand Generation teams to align account engagement strategies and campaign priorities. • Experience working with sales intelligence and prospecting tools such as ZoomInfo, Clay, LinkedIn Sales Navigator, Apollo, or similar is a strong plus. • Experience in working with and setting up ABM platforms • Experience with intent data, account scoring, and buying signals • Excellent written English with the ability to create concise, personalized business messaging. RESPONSIBILITIES • Own the execution of ABM campaigns for strategic target accounts. • Research target companies, buying committees, key stakeholders, business initiatives, and trigger events to identify engagement opportunities. • Develop highly personalized outreach and nurturing programs tailored to target accounts, industries, and buyer personas. • Build, launch, and optimize multi-touch campaigns. • Create and manage automated nurture journeys to keep target accounts engaged throughout the buying process. • Segment audiences and build campaign workflows within HubSpot and other marketing tools. • Continuously monitor account engagement and campaign performance, identifying opportunities to improve conversion and accelerate pipeline. • Collaborate closely with the Outbound Growth team to ensure progression from broad market outreach to personalized account engagement. • Partner with Sales to align on target accounts, messaging, campaign priorities, and account insights. • Work with the Content team to translate business priorities into highly relevant campaign assets and messaging. • Conduct ongoing A/B testing of messaging, sequences, timing, and campaign tactics to improve engagement and conversion rates. • Identify opportunities to re-engage dormant target accounts through personalized campaigns and strategic nurturing initiatives.