Job Opportunities API

About the Role We are seeking a Website & Digital Optimisation Specialist to maintain, improve, and optimise digital experiences that drive engagement, enquiries, and conversions. This hands-on role focuses on website management, conversion optimisation, SEO/GEO, analytics, and continuous digital improvement, with a particular focus on foster care recruitment journeys and campaign landing pages. You will play a key role in enhancing website performance, improving user journeys, and using data-driven insights to deliver measurable digital outcomes. Working closely with the Marketing & Engagement team, you will manage WordPress websites, optimise landing pages, resolve technical issues, support digital campaigns, and ensure websites remain accessible, high-performing, and aligned with brand standards. About the Client You will be working with a purpose-driven organisation dedicated to creating positive outcomes for children, young people, and families. This established community-focused organisation delivers impactful services and is committed to building safe, inclusive, and accessible experiences for the people it supports. Ideal Profile Digital & Website Experience Proven experience managing and updating websites using WordPress. Experience creating, maintaining, and optimising landing pages for improved engagement and conversion. Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance. Experience resolving website technical issues and supporting integrations with digital platforms. SEO, GEO & Digital Performance Experience implementing on-page and technical SEO improvements. Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema. Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog. Understanding of website performance optimisation, Core Web Vitals, and digital accessibility standards. Analytics & Optimisation Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager. Experience analysing website performance, user behaviour, conversion funnels, and enquiry pathways. Familiarity with user behaviour tools such as Hotjar, Microsoft Clarity, or similar platforms. Experience supporting A/B testing and conversion rate optimisation initiatives. Technical Skills & Attributes Working knowledge of HTML and CSS. Strong understanding of UX, accessibility, and WCAG principles. Excellent attention to detail with strong quality assurance skills. Strong analytical and problem-solving abilities. Highly organised with the ability to manage competing priorities and deadlines. Curious, proactive, and adaptable with a passion for improving digital experiences. Comfortable working independently while collaborating with marketing teams, developers, agencies, and stakeholders. Data-driven approach with a focus on measurable outcomes and continuous improvement. Responsibilities Website Management Build and publish website pages and campaign landing pages in WordPress, with a focus on improving recruitment journeys. Update approved website content, imagery, and digital resources. Publish campaign updates while ensuring landing pages align with campaign goals and messaging. Maintain website navigation, menus, page structures, redirects, links, and content hierarchy. Ensure website content remains accurate, accessible, consistent, and aligned with approved brand standards. Test website updates, forms, plugins, and functionality before publishing. Manage WordPress plugins, including updates, compatibility checks, troubleshooting, and recommendations. Support website governance through page ownership, review cycles, and consistency across digital platforms. Website Optimisation Improve website usability, accessibility, and overall user experience. Optimise campaign landing pages to increase enquiry conversion rates and support marketing performance. Analyse website journeys and identify opportunities to improve engage