VP, Product Management
Upwave
| Company | Upwave |
| Category | Product |
| Location | Remote US |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 8 May 2026 |
| Last verified | 2 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Upwave: The Brand Outcomes Measurement Platform
Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel.
With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more.
We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTech founders & CEOs.
We’re a humble but ambitious team that takes its work seriously but never ourselves. Come join us.
We’re looking for a strategic and hands-on VP of Product Management to lead our product vision, strategy, and execution. This role sits at the intersection of customer needs, business objectives, and technical innovation, driving the development of products that deliver real value and measurable impact.
As a key member of the leadership team, you’ll shape the product roadmap, build and mentor a high-performing product team, and partner closely with Engineering, Data Science, Sales, and Customer Success to bring our product strategy to life.
What you will do:
Product Strategy & Vision
Define and drive the long-term product vision aligned with company goals and market opportunities
Translate business strategy into a clear, prioritized product roadmap
Identify new product opportunities through customer insights, data, and market trends
Customer Insight & Domain Expertise
Build a deep, experience-near understanding of customer workflows, pain points, and decision-making through regular, direct engagement (e.g., interviews, field observation, deal support)
Synthesize qualitative insights with product and market data to uncover non-obvious needs and shape high-conviction product bets
Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics, buyer personas, and industry trends
Execution & Delivery
Oversee end-to-end product design and development from concept through launch and iteration
Ensure high-quality, timely delivery of product initiatives
Balance speed, quality, and innovation in a fast-paced environment
Leadership & Team Building
Build, lead, and develop a high-performing product management team
Establish clear goals, processes, and accountability across the product organization
Instill a culture of ownership, quality, and customer empathy and curiosity across the product team, ensuring decisions are grounded in real-world context—not just metrics
Cross-Functional Collaboration
Partner closely with Engineering and Data Science teams to deliver best-in-class B2B analytical products
Collaborate with Sales, Marketing, and Customer Success to ensure strong product-market fit and successful go-to-market execution
Serve as the voice of the customer internally, and collaborate with marketing to define and support our Product Marketing positioning and execution
Data & Performance
Define and track key product metrics to measure success and guide decisions
Use data and experimentation to continuously improve product performance
Align product investments with business outcomes (growth, retention, revenue)
About you:
You bring 10+ years of product management experience, including 5+ years in a leadership role
You have a proven track record of building and scaling successful adtech products in a growth-stage environment
You demonstrate strong strategic thinking combined with a bias toward action a