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Video Director

Think Academy US
CompanyThink Academy US
CategoryDesign
LocationSan Jose
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted18 Nov 2025
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
Job type: Full-Time (30-40 hours per week) Location: San Jose Intended Start Date: ASAP Who we are: Think Academy US ( www.TheThinkAcademy.com ), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform. What You Will Do: Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes.  As a Video Director , you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams. 1. Content Planning & Ideation Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation. Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews). Participate in planning meetings to align themes with marketing and teaching priorities. 2. Scriptwriting & Production Coordination Translate educational content into clear, engaging, and easy-to-follow scripts. Define logical structure, pacing, and key visual elements for each video. Coordinate shooting schedules and resources with teachers, videographers, and editors. Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality. 3. Multi-Platform Adaptation Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each. Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency. Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements. 4. Project Execution & Knowledge Management Manage video production timelines and deliverables across departments. Build and maintain a structured script, footage, and template library. Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency. How You Can Be Qualified: Bachelor’s degree or above in Media, Education, Marketing, or a related field 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories Fluency in Mandarin is required Preferred Qualifications: Experience in K–12 educational or competition-related content production Understanding of social media algorithms and short-video growth strategies; experience in building or growing
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Video Director — Think Academy US · Job Opportunities API