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Strategic Marketing Programs Manager

AssetWatch, Inc.
CompanyAssetWatch, Inc.
CategoryMarketing
LocationRemote
RemoteRemote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted28 May 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.   What's the Opportunity: We’re looking for a  high-output, strategic operator  to own and execute AssetWatch’s key marketing programs, including  fully owning long-term core media relationships , supporting strategic partnership plays , and building emerging influencer initiatives.   This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.   You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.   This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.   Note: This role is only open to candidates residing in EST or CST strategic thinking with hands-on execution.   What You’ll Do   Own and execute key strategic media and partner programs   Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team   Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics    Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals    Standardize processes that improve consistency, predictability, and scalability of partner-led motions    Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth    Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations   Lead event execution and support partner initiatives   Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution   Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team    Evaluate event performance and contribute to recommendations for future investments    Contribute to campaign strategy, messaging, and content   Help shape campaign briefs, partner messaging, and promotional plans    Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally    Ensure messaging is clear, concise, and tailored to partner audiences    Adapt messaging in real time during partner conversations and campaign execution    Support and scale influencer and external programs   Identify and coordinate with industry voices, creators, and external partners    Assist in briefing, content developme
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