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About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Staff Engineer / Architect, Data & Identity Primary: Bay Area (San Francisco/Peninsula) | Secondary: NYC | Hybrid About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Location: Bay Area (San Francisco / Peninsula)  Reports to: Director of Engineering   Team: Data & Identity The Opportunity We are building a first-of-its-kind consumer membership ecosystem from the ground up, and the data and identity layer is the spine that holds it all together. As our Staff Engineer / Architect for Data & Identity, you will architect the central platform that every product, partner integration, and AI system at Beast Industries runs on top of. There is no legacy CRM, no tangled data warehouse, no inherited compliance debt — just a zero-to-one build where you get to design it right the first time, at 100M+ user scale. This is an anchor technical role. You'll set architecture, write code, and define the standards that the rest of the engineering org builds against. The Product You will architect the core platform underneath a membership and advertising ecosystem anchored around the MrBeast audience — one that spans all of our consumer and partner touchpoints. Your surface area includes: Customer Data Management : A unified identity and customer data platform — profiles, auth, consent, CRM, and the event backbone — serving every product squad and downstream AI system. Compliance Management : Privacy, consent, and data-rights infrastructure built from day one across GDPR, CCPA, COPPA, and the regimes that come with a global audience. Partnership Data Integration : Ingestion and processing for partner data flows — wired into a clean, governed data model. What You'll Do Architect the central data and identity platform end-to-end: identity, profiles, events, consent, CRM, and the data model that every product at Beast runs on. Design and build the compliance foundation — consent management, data-rights workflows, retention, and auditability — so privacy and compliance ship as infrastructure, not afterthoughts. Own the partner data integration layer: ingestion, normalization, entitlement, and processing for telco perks, partner rewards, and marketplace counterparties. Partner a