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Senior SEM Manager

unobravointernational
Companyunobravointernational
CategoryMarketing
Location
Remote
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
Posted6 Jul 2026
Last verified3 Aug 2026
SourceEmployer ATS (teamtailor)
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Description
From day one at Unobravo, we've been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it. Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 10 million therapy sessions delivered, we're proud to have made a meaningful difference in countless lives. Join us as our new Senior SEM Manager in the Performance Marketing team : an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact. We're seeking someone bold and visionary, ready to break barriers and fuel our international expansion. THE ESSENTIALS Seniority: Mid-Senior Languages: Italian, English (fluent) Preferred Location: Milan Salary range: EUR 50,000 - 65,000 in line with our commitment to transparent and equitable compensation practices THE ROLE We're looking for an Senior SEM Manager to own and scale our Paid Search growth strategy across Italy and Spain. You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC. You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity. WHAT YOU'LL DO Own Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube. Drive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making. Build and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing, and incrementality measurement. Ensure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights. Collaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities. MUST-HAVE SKILLS 6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments. Strong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets. Strong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices. Experience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:CAC. Structured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking. AI-first working style, actively leveraging automation to improve speed and performance. High ownership, execution speed, and comfort working in ambiguity. Fluent in Italian and English (written and spoken) POWER-UPS Experience with Microsoft Ads / Bing Ads campaigns. Spanish language skills (working knowledge or higher). Familiarity with incrementality measurement tools and multi-touch attribution platforms. 💫 Not everyone checks every box, and that's okay. If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you. WHAT WE OFFER Scaling with purpose 🌱 Step into a work environment that's in constant motion , and ever-evolving . Be part of a company that's on the rise! Everyone Needs Unobravo 💆 Your mental health matters. Get access to exclusive discounts on psychotherapy sessions with our professionals: your well-being comes first. Moments That Matter 🎉 Enjoy unforgettable company retreats , team-building experiences, nationwide aperitivo parties and more.. Because we love celebrating milestones together! Free