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Senior Manager, Digital Experience

Kinder's
CompanyKinder's
CategoryMarketing
LocationWalnut Creek
RemoteOn-site (inferred)
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
Posted24 Jul 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
BUILT ON FLAVOR.  FUELED BY PEOPLE. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.      With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.   As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it!  Every day, you’ll be part of a journey to add flavor to millions of meals and lives.  About the Role: At Bare Bones, we believe real food has the power to nourish people and transform the way they eat. We're on a mission to make nutrient-dense, flavorful bone broth and functional pantry staples more accessible through thoughtful products and exceptional digital experiences. We're looking for a Senior Digital Experience Manager to own and grow our digital ecosystem. This is a highly cross-functional role that combines strategy, analytics, creative thinking, and execution to drive revenue, strengthen consumer relationships, and build an industry-leading digital experience. The Senior Digital Experience Manager will lead Bare Bones' digital commerce and consumer experience across all owned and marketplace channels. This person will own the strategy and performance of Amazon, BareBonesBroth.com, CRM, and digital content, working closely with agency partners and internal stakeholders to accelerate growth and improve the customer journey from discovery through loyalty. The ideal candidate is equal parts ecommerce strategist, digital marketer, and consumer experience leader who is comfortable using data to make decisions while bringing compelling brand stories to life. *]:pointer-events-auto scroll-mt-(--header-height)" data-turn-id="bdf5638c-a114-455f-aa9e-405d00ca3c44" data-testid="conversation-turn-1" data-scroll-anchor="false" data-turn="user"> Key Responsibilities Include: Amazon Marketplace Leadership Drive Bare Bones' Amazon business strategy in partnership with our external agency, setting goals, reviewing performance, and holding the agency accountable to KPIs. Optimize product listings, A+ Content, Brand Store, search visibility, promotions, and merchandising. Analyze business performance and identify opportunities to improve traffic, conversion, average order value, and profitability. Partner with sales, operations, and supply chain teams to ensure strong execution across the marketplace. Ecommerce & Website Experience Own the BareBonesBroth.com experience, including Revenue, merchandising, navigation, product pages, landing pages, and site content. Monitor site health, analytics, and customer behavior to continuously optimize performance. Manage ecommerce promotions, product launches, and merchandising calendars. CRM & Customer Lifecyle Marketing Own the CRM/email strategy end-to-end: segmentation, lifecycle flows, campaign calendar, and performance reporting. Build lifecycle marketing programs that improve acquisition, conversion, retention. Deliver compelling messaging that reflects the Bare Bones brand, balancing promotional and brand-building content. Track campaign performance and continuously optimize through testing and segmentation. Content Strategy Develop an integrated content strategy that supports ecommerce growth, SEO, CRM, and brand storytelling. Partner with internal teams and external creato
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