Job Opportunities API

The Public Ledger of Openings

← Back to the ledger

Senior Manager, CRM

Runna
CompanyRunna
CategoryData & Analytics
LocationLondon
RemoteOn-site (inferred)
EmploymentNot stated
LevelSenior
SalaryGBP 94k–115k
Posted27 May 2026
Last verified30 Jul 2026
SourceEmployer career page (ashby)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava https://www.strava.com/about?hl=en-GB! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The CRM team at Runna sits within our Growth Marketing function and is responsible for how our owned channels interact with our brand to give our Runnas the best app experience possible. From first-touch onboarding through to retention, renewal, and winback, we utilise our channels (Email, Push & In-app) to help sustain our incredible growth. Sitting at the intersection of marketing, product, and data, the team builds and iterates lifecycle journeys that drive growth while protecting customer experience. This role works closely with other Growth Marketing teams, Product, Data, Brand/Partnerships, and the Lifecycle team at Strava to ensure our comms engine is scalable, measurable, and continuously improving.⁠ WHAT YOU'LL BE DOING You'll own Runna's CRM function end-to-end, working directly with the Growth Marketing Director to define the CRM strategy and deliver against company OKRs. You'll partner cross-functionally to ensure CRM is tightly integrated with product changes, brand initiatives, and the broader Growth roadmap. You'll lead our fantastic CRM team of 4, that sit across both our Acquisition and Retention initiatives whilst also managing key vendor relationships. CRM ROADMAP AND LIFECYCLE STRATEGY: Set the direction for lifecycle marketing (conversion, retention, renewals, winback), translate priorities into a clear roadmap, and drive delivery across the team’s backlog and planned initiatives.⁠ Use qualitative feedback, product data, and user research to shape what we send, when, and why. MEASURING INCREMENTAL CRM IMPACT & MANAGING REPORTING: Maintain or upgrade our current measurement framework that proves CRM’s incremental value to the business. Establish clear attribution and incrementality approaches (holdouts/A-B tests where possible), and ensure tracking is reliable across channels and platforms. Drive monthly reporting rhythms and create clear updates for performance reviews and cross-functional alignment.⁠ BUILD AND LEAD A CULTURE OF EXPERIMENTATION AND LEARNING: Foster a test-and-learn operating rhythm across the team — structured experimentation calendars, shared learnings, and a bias toward evidence over assumption. Stay current on lifecycle and CRM industry evolution and bring new ideas, tools, and approaches back to the team. Encourage curiosity and make space for the team to explore what's next. LEAD, SUPPORT, AND DEVELOP THE CRM TEAM: Set a high bar for quality and create an environment where the team does the best work of their careers. Provide clear prioritisation, regular coaching, and constructive feedback. Identify stretch opportunities that accelerate individual growth, and actively develop the team's skills in areas like experimentation design, data fluency, and cross-functional collaboration.⁠ HELP DRIVE CROSS-BRAND LIFECYCLE GROWTH ACROSS STRAVA AND RUNNA: Partner closely with Strava stakeholders to turn cross-brand
HOUSE AD1,004,871 openings. Erioun finds yours.Scored against your own profile, every hour.Try the radar →