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Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Overview: The Senior Director of Data Engineering and Services is a critical leadership role responsible for the domain-aligned data engineering organizations that turn SIE’s data into trusted, decision and AI-ready products. The role designs, builds, and scales the data assets that power deeper, faster insight and data-informed decisions across Player, Creator, Publisher, and Enterprise experiences, with customer lifetime value (LTV) as the north star. This role operates within SIE’s data and AI/ML operating model: federated ownership, centralized platform and standards. The domain teams own their data products end to end, building on a centralized, governed lakehouse platform and to a shared set of engineering and governance standards. The objective is insight velocity, reusability, and reliability at scale, not duplicative, team-by-team infrastructure. You will be a primary supply-side engine for SIE’s commercial growth programs spanning acquisition, monetization, and retention, and for the next generation of AI-driven decisioning across the company. You will oversee data engineering organizations spanning Player Data, Partner Data, and Enterprise Enablement, driving a unified strategy for how SIE designs, builds, and scales its data products. Player Data. Define how PlayStation’s player data ecosystem evolves, advancing unified attribution, identity and Player360, and trusted metrics that enable lifetime value modeling, next-best action, causal measurement, and experimentation across player experiences. Partner Data. Shape how PlayStation’s partner and creator ecosystem uses data through Partner360, secure data sharing, and self-serve analytics that provide insight into partner performance and lifecycle value, enabling creator success, optimized publishing outcomes, and a stronger PlayStation as the preferred platform for partners. Enterprise Enablement. Lead the strategy and execution of enterprise data capabilities that make SIE’s core functions (Finance, IT, Supply Chain, and HR) increasingly data-driven, operating with connected, governed, and intelligence-ready data that enables better planning, forecasting, operational efficiency, and strategic decision-making. What you'll be doing: Strategic Leadership Define and drive the long-term data engineering strategy that powers SIE’s Connected Data Ecosystem, delivering trusted, high-impact data products aligned to strategic business priorities and to LTV as the north star. Operate the federated ownership model in practice: hold the domain teams accountable for data products built on the centralized platform and to central standards, while keeping a clear line between domain ownership and platform stewardship so the organization does not recreate silos. Partner with business and product leaders to identify and deliver the most valuable data opportunities across Player, Creator, Publisher, and Enterprise domains, sequencing work against commercial impact. Ensure teams build for insight velocity, reusability, and scalability, treating data products as products with clear consumers, contracts, and service levels. Develop a high-performance engineering culture built on quali