Sales Enablement Manager
Appspace
| Company | Appspace |
| Category | Sales |
| Location | Toronto |
| Remote | Remote |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 15 Apr 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About Appspace:
At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Sales Enablement Manager:
The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates.
This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine.
A Day in the Life of an Sales Enablement Manager:
Enablement Strategy & Program Ownership
Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals
Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions
Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership
Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs
Content Development & Management
Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards
Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks
Create role-specific content for different sales motions: new logo acquisition, expansion/upsell, enterprise deals, and channel/partner sales
Audit existing content inherited from Product Marketing; rationalize, refresh, and retire to ensure reps are using current, accurate materials
Own the sales content management system and governance, tagging, analytics, and adoption
Onboarding & Ramp Programs
Collaborate with sales leadership to redesign sales onboarding for new AEs, SDRs, and SEs — targeting a measurable reduction in time-to-first-deal
Build structured paths covering product knowledge, sales methodology, competitive landscape, and value-based selling
Develop a manager enablement track to ensure frontline managers are coaching to consistent methodology and playbooks
Sales Process & Methodology
Embed and reinforce a consistent sales methodology (e.g., MEDDIC/MEDDPICC, Challenger, Command of the Message) across the sales organization
Build deal qualification and progression frameworks that align to Appspace's ICP and buying committee dynamics
Partner with Revenue Operations to align enablement programs to CRM stage definitions and pipeline inspection processes
Leverage win/loss analysis to identify coaching opportunities and inform content priorities
Competitive Intelligence & Readiness
Own distribution and knowledge verification of competitive enablement, leveraging up-to-date battlecards and competitive positioning for key competitors
Work with Product Marketing to rapidly disseminate competitive intelligence when market dynamics shift
Train reps on how to navigate competitive objections and position Appspace's differentiation confidently
Product Launch & Campaign Readiness
Lead field readiness for new product launches, packaging changes, and pricing updates — ensuring reps can speak to new capabilities on day one
Partner with Demand Generation to align on campaign
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