Sales Development Representative
Sovra
| Company | Sovra |
| Category | Sales |
| Location | Ontario (Remote) |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 27 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (ashby) |
Description
Location: Ontario, Canada - Remote
About SOVRA
SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability — helping governments operate more efficiently and transparently on behalf of the communities they serve.
At SOVRA, the work you do matters. Every improvement we make helps public organizations stretch taxpayer dollars further, operate with greater transparency, and deliver better outcomes for millions of people. We’re a growing, mission-driven company where smart, curious people come together to build technology that serves the public good. Learn more at SOVRA.com. https://www.sovra.com/
About the Opportunity -
Edilex, a SOVRA company, specializes in developing cutting-edge legal drafting software that transforms how public organizations, procurement teams, and legal professionals draft, manage, and secure their documents. Trusted by over 6,000 professionals across Canada — including municipalities, school boards, hospitals, and Cegeps — Edilex helps institutions move away from slow, inconsistent manual processes toward centralized, compliant, and collaborative document workflows. Their two core solutions serve distinct markets: Legalflo for public procurement teams automating contract and RFP drafting, and a legal drafting platform for in-house legal teams. Learn more at edilex.com http://edilex.com.
This SDR role exists to build qualified Canadian buyer-side pipeline for the AE team. You’ll research target accounts, run outbound sequences, qualify interest, book discovery meetings, and hand off strong opportunities with context so AEs can advance the deal.
What You’ll Do -
1. Pipeline Development
- You build outbound pipeline from scratch — prospecting procurement leaders, municipal decision-makers, and school board administrators across Ontario through targeted research and personalized bilingual outreach.
- You treat procurement events as pipeline opportunities — developing and executing strategies for digital and virtual events organized by Edilex and third parties.
- You refine the message continuously — sharing what resonates (and what doesn’t) directly with marketing so Edilex’s Ontario positioning gets sharper over time.
2. Discovery & Qualification
- You run discovery calls that go beneath the surface — understanding how public sector organizations are structured, where their procurement pain sits, and what makes a lead genuinely worth handing to the Account Executive team.
- You hand off with context, not just a name — AEs receive a well-documented picture of what the prospect cares about, what their current process looks like, and why Edilex is a fit.
3. Sales & Marketing Alignment
- You represent Edilex credibly in every conversation — you understand the product, the Legalflo and Edilexpert solutions, the security certifications, and the pain of manual procurement drafting well enough to hold an intelligent first conversation with a skeptical procurement officer.
- You work closely with marketing — testing and improving outbound messaging so that what Edilex says in Ontario is grounded in real prospect conversations, not assumptions.
4. Funnel Ownership & Reporting
- Your pipeline is organized and your data is clean — Salesforce reflects reality, your activity metrics tell a coherent story, and your accounts are always researched before outreach.
- You flag patterns early — when outreach isn’t converting or a segment isn’t responding that you bring a hypothesis and a proposed adjustment, not just the problem.
What You’ll Bring -
Required -
- 1-3 years of Outbound experience in a B2G or B2B environment — you’ve built pipeline from scratch, not just worked inbound leads. You know how to research accounts, write personalized outreach and have followed up actively.
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