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Reputation Manager

Tapcheck
CompanyTapcheck
CategoryMarketing
Location5850 Granite Parkway, Ste 1000
RemoteHybrid
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted14 Jul 2026
Last verified30 Jul 2026
SourceEmployer career page (ashby)
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Description
About the Job The Reputation Manager plays a critical role in protecting and strengthening Tapcheck's public customer reputation. This role sits within the Customer Support organization and is responsible for establishing, owning, and evolving Tapcheck's presence across social media, app stores, and public review platforms. The Reputation Manager determines how the company responds to public feedback, sets the policies and frameworks that govern reputation response, and exercises independent judgment on escalation and risk decisions. This role is not just responsible for identifying issues but solving them. The ideal candidate has a problem-solver mindset and enjoys digging into feedback to uncover root causes, working with internal teams to drive improvements that create better outcomes for all customers, not just the individual review being addressed. The Reputation Manager will work cross-functionally with Support, Customer Success, Product, Marketing, and Operations to ensure the voice of the customer drives meaningful improvements across the Tapcheck experience. This is a hybrid position based at our Plano, Texas headquarters, with in-office presence required Tuesday through Thursday each week  What You’ll Do:   Customer Reputation Management - Monitor Tapcheck reviews across platforms including App Store, Google Play, Trustpilot, G2, BBB and social media channels - Respond to customer reviews and comments in a timely, empathetic, and brand-aligned voice - Identify and escalate urgent customer issues to Customer Support or relevant teams - Track recurring complaints or trends and flag them for operational improvement - Establish and maintain Tapcheck's official brand voice across all public-facing review and social platforms - Create and update response frameworks, escalation criteria, and response SLAs for different categories of public feedback - Determine when to offer compensation, credits, or public remediation based on issue severity and reputational impact Root Cause Analysis & Problem Solving - Investigate recurring complaints or patterns in reviews to identify root causes - Partner with internal teams to drive solutions that prevent future customer issues - Ensure that customer feedback leads to systemic improvements, not just one-off responses - Track repeat issues and work with teams to ensure long-term resolution Social Listening & Customer Sentiment - Monitor social channels and review platforms for customer sentiment and emerging issues - Identify opportunities to improve Tapcheck's reputation through proactive engagement - Maintain internal dashboards tracking review ratings, sentiment trends, and response times Escalation & Risk Decisions - Determine what constitutes a reputational risk to the company and assess severity independently - Decide when to escalate issues to Legal, PR, or leadership based on risk level and public visibility - Make independent judgment calls on sensitive or high-visibility public responses - Own the crisis-tier classification process: assess whether an issue is contained, emerging, or full-crisis and activate the appropriate response Customer Advocacy & Campaigns - Design, own, and execute campaigns that encourage satisfied users to leave reviews and share their experiences - Choose target segments, messaging, timing, and channels for review generation and reputation campaigns - Set strategy for improving public ratings and evaluate campaign effectiveness independently, adjusting approach based on results Cross-Team Feedback Loop - Aggregate customer feedback and provide recurring summaries to Product, Support, and Customer Success teams - Identify patterns in feedback that could indicate product issues, support gaps, or operational opportunities - Participate in cross-department meetings to represent the voice of the customer - Decide which product or operational issues require formal escalation and cross-fu
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