Proposal & Content Writer
Obvio
| Company | Obvio |
| Category | Marketing |
| Location | San Carlos |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 26 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (ashby) |
Description
ABOUT OBVIO AI
Each year, more than 40,000 people in the U.S. leave home and never make it back due to traffic crashes. At Obvio, we believe these deaths are preventable. We deploy solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable—automating enforcement in ways that traditional systems cannot. Our approach has already led to a 50% reduction in reckless driving in early partner cities.
Founded by the team behind Motive's AI dashcam and backed by Bain Capital Ventures and Khosla Ventures, we are building the intelligence layer for safer streets globally.
Proposal & Content Writer
At Obvio, we believe traffic deaths are preventable when a community-oriented approach merges with purpose-built technology. But technology alone doesn't win contracts. Telling the right story to the right city at the right moment does.
Every RFP we respond to puts us against 5+ competitors, nearly all of them incumbents who have been operating with the same technology and the same fixed playbook for decades. We are newer, faster, and better, but that doesn't matter if an evaluator doesn't understand why our story, our approach to traffic safety, and our long-term vision are fundamentally different from every other vendor in the market. This role exists to close that gap, across every proposal we write and every piece of content we put out.
Winning requires holding two things at once: meeting municipalities exactly where they are by checking every compliance box, while being the most tailored and compelling response in the pile. Compliance gets you in the room but creativity gets you the contract. Cities aren't just buying cameras; they're deciding whether the promise of real safety impact is worth betting on a vendor they don't yet know. The best response answers both questions at once.
This is not a role for someone who treats RFPs as a document-filling exercise. We are looking for someone who has already cracked this problem: who has beaten larger, better-known competitors by doing the research and finding the specific angle that makes Obvio the obvious choice.
What You'll Do
This role has two components, both requiring a deep understanding of our products and the customers they serve:
Proposal Planning and Writing (70%)
- Own RFP responses end-to-end from opportunity identification through contract award: set deadlines, hold internal teams accountable, and chase down whatever is needed to make the response sharper
- Ask the right questions before writing: what does this municipality care about, what did the incumbent get wrong, and what data do we have that speaks directly to them
- Research each municipality before writing: Vision Zero plans, crash data, council priorities, legislative landscape, incumbent vendor history, and relevant state statutes; translate legal requirements into accurate proposal language
- Partner closely with our operations and technical teams to ensure every response is grounded in what we can actually deliver
- Build and maintain a proposal asset library of reusable prose, briefs, and graphics: compliance language by state, case studies, data points, and personnel bios so each response starts from a strong base
- Monitor procurement channels and flag relevant opportunities to the sales team
Content and Marketing (30%)
- Build a content playbook from scratch: decide what to write, where to publish, and how to turn our customer results and market insights into a recognizable external voice
- Write blog posts, op-eds, and thought leadership on traffic safety, enforcement policy, and community outcomes
- Produce customer-facing collateral: one-pagers, product explainers, capability statements, landing pages, conference material, and sales documents
- Maintain a consistent voice across everything Obvio publishes
What We're Looking For
- 2-5 years spanning both structured proposal writing and marketing or editorial content
- Exper
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