Job Opportunities API

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role overview: Sony Interactive Entertainment (SIE) is seeking a strategic and experienced PR & Influence Manager to lead media relations, influencer relations and content creator activity for PlayStation in France, while contributing to select global communications initiatives. Within this role, you will drive local execution of global campaigns through culturally relevant storytelling, a deep understanding of the French market and strong relationships with media, influencers, creators and key partners. Based within the Communications team in France, you will work closely with local Marketing teams and Global Communications to support launches for PlayStation Studios software portfolio, the PS5 / PS5 Pro ecosystem, PlayStation Plus, PlayStation Store, accessories, major brand moments and cultural or sales activations. You will also contribute to the development and execution of global communication campaigns for strategic campaign launches, bringing French market insights, identifying local opportunities and helping shape narratives that drive awareness, engagement and measurable results. Ideally, you will bring expertise in media and influencer relations, a strong network of media and creator contacts in France, a sophisticated understanding of an evolving landscape and a proven track record of delivering high-impact earned media and influencer programs. You are able to manage agency partners and integrated campaigns from planning through execution. We are looking for a collaborative, agile and results-driven communicator who can operate effectively at both local and global levels, provide thoughtful communications counsel, and contribute to communications excellence for one of the world's most recognized entertainment brands. What you'll be doing: Strategic Communications: Align local priorities with global campaigns, business objectives and key brand moments. Develop and execute PR and influencer plans for PlayStation Studios releases, PlayStation hardware’s and accessories, services and brand initiatives, from planning through post-campaign reporting. Build local media angles and proactive storytelling initiatives that generate high-impact earned media coverage across gaming, entertainment, tech, lifestyle, business and mainstream media. Maintain and develop trusted relationships with journalists, influencers, content creators, talent and key cultural partners in France. Identify and amplify culturally relevant moments that strengthen PlayStation's role in gaming, entertainment, sports, lifestyle and mainstream culture. Serve as the local media relations and influencer advisor, recommending media, creators, and optimal formats for interviews, previews events, review code seeding and activations. Manage media inquiries and interview requests, seeking the necessary local or global alignment depending on the topic. Partner with cross-functional stakeholders worldwide to support the planning and execution of global campaigns, identifying creative tactics that can scale.  Contribute to messaging frameworks, Q&A’s, media guidance, reactive lines and coordination documents for strategic titles, products or announcements. Work with SIE France Marketing &am