PR Director EMEA
KRAFTON
| Company | KRAFTON |
| Category | Marketing |
| Location | Amsterdam |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 11 May 2026 |
| Last verified | 2 Aug 2026 |
| Source | Employer career page (greenhouse) |
Description
우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.
We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.
About KRAFTON
We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold. Our Amsterdam office is home to KRAFTON Europe, with several key product and publishing teams focused on Western markets based here, along with our Esports team. It is also home to the Black Budget development team, who are busy working on our upcoming new title.
About the Team The Global Communications Department at KRAFTON shapes and amplifies the company’s global narrative, ensuring its distinctive creativity and portfolio of games are consistently and effectively represented across international markets. The team leads strategic communications, media engagement, and storytelling efforts that elevate KRAFTON’s brand equity and support the growth of its platforms, services, and global fan base. Working closely with studios and cross-functional teams, the Global Communications Department reinforces KRAFTON’s position as a leading creator of innovative and high-quality gaming experiences worldwide.
About the Role KRAFTON is seeking a PR Director, EMEA to lead communications strategy and execution across the EMEA region, driving KRAFTON’s corporate and game narratives while strengthening the company’s brand presence and reputation across diverse markets.
This role will be responsible for developing and executing regional PR strategies in alignment with global communications direction. The PR Director will serve as the key communications lead across EMEA, working closely with regional teams, agencies, and media while partnering with global headquarters to ensure consistency in messaging and storytelling.
The role requires both strategic leadership and strong regional expertise, combining deep understanding of EMEA’s diverse media landscape with the ability to execute high-impact, multi-market communications initiatives.
The position is based in Amsterdam and reports to the Head of Global Communications in Korea.
Responsibilities
Develop and execute EMEA communications strategies aligned with KRAFTON’s global communications framework, strengthening brand equity and regional market presence.
Lead regional storytelling and PR initiatives that elevate KRAFTON’s corporate reputation and game portfolio across EMEA markets.
Build and maintain strong relationships with top-tier media, platforms, and industry stakeholders across key EMEA markets.
Act as the primary communications lead for EMEA, ensuring alignment between HQ messaging and regional execution across multiple countries.
Manage and oversee regional PR agencies and partners, ensuring strategic alignment and high-quality delivery across markets.
Collaborate with internal stakeholders, including studios, publishing, marketing, and regional teams, to support major announcements, launches, and campaigns.
Monitor regional media trends, cultural dynamics, and public sentiment, providing insights to inform communications strategy and risk management.
Qualifications
Significant experience in public relations, corporate communications, or related fields, with significant experience across EMEA markets.
Strong understanding of EMEA media landscapes, including both pan-regional and key local markets (e.g., UK, Germany, France