Platform Growth Manager
Softonic
| Company | Softonic |
| Category | Marketing |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 15 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (teamtailor) |
Description
About Softonic At Softonic, people come first. We’re a multicultural team passionate about building digital experiences used by millions of users worldwide. Guided by a fail fast, learn faster mindset, we encourage curiosity, experimentation, and continuous improvement, to make a real impact. Our culture is shaped by four principles: Step up : Take ownership and act with integrity. Work smart : Focus on impact and efficiency. One team: Collaborate openly and support each other. Think big : Stay curious and challenge the status quo. Team up with us to grow your career in an international, collaborative, and people-focused company where your ideas matter and your work reaches a global audience. About the Role We are looking for a product oriented Growth Lead to take ownership of our developer platform, the Softonic Publisher Center, and help scale it from an early-stage initiative into a meaningful growth engine for the company. Not only actively drive go-to-market initiatives, developer acquisition efforts, communication strategies, experimentation programs, and growth opportunities, but also define product requirements and roadmap priorities necessary in order to reach our goals. This is a highly cross-functional role sitting at the intersection of Product, Growth, Marketing and Monetization, responsible for driving adoption, engagement, retention, and monetization of the platform, while ensuring developers understand our value proposition and choose us as a distribution partner. Ideal for someone who enjoys both strategic thinking and hands-on execution, comfortable working in ambiguity, and motivated by building and scaling new products. Key responsibilities Platform Growth Take end-to-end ownership of the Developer Platform's growth and success Define and execute initiatives to increase developer acquisition, activation, engagement, retention, and monetization Identify growth opportunities through research, data analysis, customer feedback, and experimentation Continuously improve the developer journey from discovery to activation and long-term engagement Product Strategy and Execution Define product priorities and roadmap in collaboration with leadership and engineering teams Translate business objectives into product initiatives, requirements, and measurable outcomes Work closely with design, engineering, analytics, and stakeholders to deliver impactful solutions Validate assumptions through rapid experimentation and iterative learning Lead Go-To-Market Initiatives Coordinate launch plans, communication strategies, onboarding programs, and adoption campaigns Partner with marketing and product teams to increase awareness and visibility of the platform Ensure developers clearly understand the value proposition and available opportunities Identify and execute initiatives that improve developer engagement and platform adoption Build Developer Relationships Understand developer needs, motivations, pain points, and workflows Conduct interviews, gather feedback, and use insights to improve both product and positioning Act as the voice of developers within the organization Measure and Optimize Define and monitor key platform metrics and use data to prioritize investments and validate outcomes Build a strong understanding of acquisition funnels, activation, retention, engagement, and monetization performance Develop reporting and insights that support decision-making across teams Must have 3–6 years of experience in Product Management, Growth, Product Marketing, SaaS, Marketplace, or related roles Experience working on B2B SaaS products, platforms, marketplaces, or subscription-based businesses Proven track record of driving growth, adoption, engagement, or monetization initiatives Strong product discovery and problem-solving capabilities Excellent understanding of growth frameworks, exper
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