Performance Marketing Analyst
CarGurus
| Company | CarGurus |
| Category | Marketing |
| Location | Boston |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 1 Jun 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role overview
Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?
Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We’re looking for a curious, highly analytical, and detail-oriented individual to join our team to support our Mid-Funnel growth.
This role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across both US and high-growth international markets on video-based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms.
This is an ideal role for someone looking to grow their digital marketing career. It requires a blend of operational rigor, quantitative interest, and collaboration. You will be supported by senior team members to learn complex ad technology platforms and help ensure every marketing dollar is accurately tracked. A successful candidate will be detail-oriented, comfortable working with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.
What you’ll do
Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency.
Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
Own the accuracy of campaign spen
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