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Performance content manager

Just Russel
CompanyJust Russel
CategoryMarketing
LocationDeinze
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted
Last verified30 Jul 2026
SourceEmployer career page (recruitee)
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Description
Responsible for driving growth through high-performing content across all acquisition and retention channels. The Performance Content Lead works closely with growth, paid media, CRO, and country teams to translate performance strategy into scalable, conversion-driven content execution. This is a hands-on leading role combining project management, content excellence, and performance ownership, ensuring content directly contributes to acquisition efficiency and revenue growth. Performance Content Strategy: Translate growth and performance objectives into a clear performance content roadmap (in parallel with social paid manager) Define content priorities based on funnel impact (acquisition, activation, retention) Ensure content strategy aligns with paid media, CRO, and lifecycle marketing initiatives Project Management & Execution: Own end-to-end performance content projects (ads, landing pages, email, CRM, UGC) Manage timelines, deliverables, and dependencies across multiple channels and markets Coordinate closely with growth, paid media, CRO, design, and country teams Proactively identify bottlenecks and optimize workflows to increase speed and output Team & Stakeholder Management: Lead and coordinate a broader performance content team, both internal and external Brief, guide, and review work from copywriters, designers, UGC creators, and agencies Ensure clear briefs, fast feedback loops, and continuous quality improvement Align stakeholders around priorities, deadlines, and performance expectations Conversion-Focused Content Optimization: Develop and iterate performance creatives based on insights and test results Collaborate on A/B testing of ads, landing pages, and CRM content Translate performance data into concrete content improvements and new hypotheses Ensure learnings are documented and shared across markets and teams Content Quality & Brand Consistency: Safeguard brand consistency while pushing for performance impact Balance speed, testing volume, and creative excellence Ensure all performance content meets brand, legal, and quality standards Competencies & Requirements: Strong understanding of performance marketing funnels and content formats Experience working with paid media, CRO, and lifecycle marketing teams Familiarity with performance metrics such as CPA, CAC, CVR, LTV, ROAS Ability to manage multiple content streams across markets and channels Skills & Attributes: You are a strong project manager who brings structure to fast-paced environments You are highly performance-driven and comfortable working with data and insights You take ownership and push initiatives forward without waiting to be asked You communicate clearly and constructively with internal and external stakeholders You combine speed, experimentation, and quality in your way of working You consistently go the extra mile to maximize impact and results Who are we looking for? Drives growth through conversion-focused content across paid, CRO and lifecycle channels Hands-on, data-driven leader with strong ownership and performance mindset Turns insights into scalable content that impacts acquisition and revenue Brings structure and speed to complex, cross-market content projects Comfortable working with data, experiments and A/B testing Strong stakeholder manager who aligns growth, paid media and creative teams Balances brand consistency with performance impact Thrives in fast-paced, high-ownership environments What we offer A role with real ownership and visible impact on how our people processes and company culture are shaped A competitive salary package, aligned with your experience and level of responsibility Mobility package, tailored to your role and location Health insurance via Alan Learning and development opportunities to support your personal and professional growth
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