Job Opportunities API

Hi, we’re Gravie. Our mission is to create health benefits that actually benefit small and midsize businesses and their employees. Our innovative benefit solutions and services are developed and delivered by a diverse group of unique people. We encourage you to be your authentic self - we like you that way. A LITTLE MORE ABOUT THE ROLE: Gravie is building a growth-oriented marketing team. The Martech & Data Lead is a critical role to ensure every marketer has the infrastructure, data, and visibility to execute effectively and make good decisions. This role owns Gravie's marketing technology stack and data infrastructure — the platforms, automation architecture, capability roadmap, analytics, and measurement frameworks that the whole team depends on to run programs and report on what's working. At the core of this role is a belief that marketing investment should be provable. The Martech & Data Lead owns how Gravie tracks, attributes, and reports on marketing performance — building and maintaining the attribution models, pipeline reporting, and dashboards that connect marketing activity to business outcomes. This isn't just about keeping the lights on; it's about giving the team a clear, trustworthy picture of what's driving growth and where to invest next. This is a technical role that also requires strong collaboration and communication skills. The right person isn't just a platform administrator — they're an internal technical partner who translates business and campaign needs into platform solutions, architects the data flows that make attribution possible, and makes the rest of the team more capable rather than more dependent. As Gravie's marketing programs grow in sophistication, this role grows with them. YOU WILL: - Own and manage Gravie's core marketing technology stack, including Braze, Salesforce, and Pardot — responsible for platform configuration, administration, and ongoing optimization - Evaluate the existing marketing technology stack quickly, identifying immediate gaps and low-hanging fruit while building and maintaining a longer-term roadmap for how the stack should evolve - Partner with marketing leadership to develop business cases for technology or data investments, translating platform needs into a clear rationale for funding - Design and build automation architecture that enables the team to execute multi-channel campaigns, lifecycle journeys, and triggered communications at scale - Maintain data integrity across the marketing stack — establishing governance practices, managing audience segmentation, and ensuring clean, reliable data flows between systems - Build and maintain measurement frameworks that give audience owners, the brand lead, and marketing leadership clear visibility into campaign performance and funnel health - Act as an internal technical partner to the full marketing team: translate business needs into platform solutions, onboard team members on tooling, and serve as the escalation point for martech issues - Own integrations between marketing systems and adjacent platforms (CRM, analytics tools, data warehouse, etc.), partnering with engineering and data teams where needed - Evaluate and recommend additions or changes to the marketing technology stack as the team's needs evolve, with a clear-eyed view of cost, complexity, and capability - Ensure compliance with data privacy requirements (CAN-SPAM, HIPAA considerations where applicable) across all marketing systems and communications - Establish reporting infrastructure and dashboards that make marketing performance visible and actionable — from campaign-level metrics to top-of-funnel attribution YOU BRING: - 6+ years of hands-on work in B2B and/or B2C marketing technology environments - 4+ years experience with Salesforce, ideally including Pardot and Braze — with direct experience building and managing complex automation workflows, audience segmentation, and multi-channel campaigns