Marketing Operations Manager
Pager Health
| Company | Pager Health |
| Category | Marketing |
| Location | US - Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 4 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Pager Health℠ redefines how members navigate to care and wellness, validated by clinicians and powered by AI. Our solutions help people get the right care at the right time in the right place and stay healthy, while simultaneously reducing system friction and fragmentation, powering engagement, and orchestrating the enterprise. Pager Health partners with leading payers, providers and employers representing more than 26 million individuals across the United States and Latin America.
About the Role
We're looking for a Marketing Operations Manager to lead, optimize and scale our marketing infrastructure and marketing automation strategy.
This role owns the MarTech stack and data that powers lead generation, audience engagement, and marketing performance. You'll drive acquisition through paid and digital channels, oversee our marketing automation ecosystem, and partner across Marketing, Growth, and Client Success to improve campaign effectiveness and pipeline impact through data-driven insights.
The ideal candidate combines hands-on expertise in digital marketing, marketing automation, CRM setup and integration, and performance analytics with strategic thinking.
What You'll Do
Marketing Technology & Automation Ownership
Own the administration, optimization, and governance of our primary marketing platforms (e.g., HubSpot) and their integration with our CRM (e.g., Salesforce).
Lead marketing automation strategy, including nurture programs, lead routing, scoring, list hygiene, segmentation, and lifecycle management for complex buying groups.
Oversee the optimization of our WordPress site lead capture, including landing page creation, A/B testing, user journey mapping, and conversion rate improvements.
Partner with Sales team to improve lead management processes and reporting.
Email, ABM & Data Strategy
Own and execute all email marketing campaigns, sends, testing, and optimization.
Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness.
Support account-based marketing programs through audience targeting, campaign execution, and reporting.
Build audience segments and nurture programs that drive engagement and pipeline growth.
Reporting & Analytics
Build and maintain HubSpot multi-touch attribution models and dashboards, and reporting that measures campaign, channel, and full-funnel performance.
Provide actionable insights and recommendations to Marketing and Growth leadership.
Establish testing frameworks to improve campaign performance over time.
Performance Marketing & Demand Generation
Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels.
Manage technical setup, execution, optimization, and reporting.
Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI.
Identify new channels, audiences, and growth opportunities.
Braze & Member Engagement Technology
Serve as the marketing owner for Braze.
Serve as support to our company Braze owner; partner with internal teams to develop automated, triggered, and personalized engagement journeys, as needed.
What You Bring
3+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating complex, long sales cycles and multi-stakeholder buying journeys.
Expertise with marketing automation and CRM integrations; HubSpot certification required.
Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail.
Experience owning and optimizing paid digital marketing programs; Google Ad and LinkedIn Ads certifications preferred.
WordPress site optimization and conversion rate testing experience.
Hands-on experience with Braze or similar customer