Job Opportunities API

Why this role matters At XXL, commercial opportunities are everywhere - in product launches, strong buys, seasonal shifts, sports moments and brand collaborations. But these opportunities only create impact when they are turned into marketing that is both commercially relevant and engaging for our customers. This role exists to help make that happen. As Marketing Manager, you will play a key role in identifying the strongest story and developing the messaging and copy that make our commercial opportunities sharper, more relevant and more engaging. A key part of the role is to strengthen XXL’s sport credibility by connecting product launches, sports moments, brand collaborations and strong commercial periods to our seasonal themes and customer communication. About the role You will join our Nordic Marketing team as Marketing Manager, working hands-on with campaign ideas, activation angles, messaging and copy. Together with Marketing, Digital, Creative Production and Commercial, you will help turn input around products, brands, sports and seasonal moments into clear campaign angles and concrete ideas for how they can be activated across channels. The role is both creative and collaborative. You will help shape what we say, how we say it and how we bring our strongest opportunities to life - from campaign angles and copy to activation ideas, brand collaborations and channel-specific opportunities. What you will do Proactively identify and develop ideas for how to activate product launches, new brand launches, strong buys, seasonal shifts, global and local sports moments and brand collaborations. Connect commercial priorities with relevant sports moments, seasonal themes and customer needs to create campaign angles that feel timely, credible and sales-driving. Turn commercial input into concrete ideas for how we can show up across channels - from in-store and front page to newsletters, social, CRM and local market activations. Write and develop headlines, campaign messaging, copy and tone of voice guidance for Nordic marketing activities. Identify opportunities to make products, brands and sports more relevant, timely and engaging for our customers. Collaborate with Marketing, Digital, Creative Production, Commercial, Joint Marketing and brand partners to bring ideas to life in a practical and commercially effective way. Challenge the organisation to move beyond generic product communication and find stronger stories, sharper angles and better reasons for customers to act. Who you are You are good with words, but your real strength is spotting opportunities. You can look at a product launch, a strong buy, a seasonal shift, a brand moment or something happening in the world of sports and quickly see how it could become relevant marketing. You care about language and understand that the right headline, message and campaign angle can be the difference between marketing that feels generic and marketing that creates interest, relevance and sales. But you are not here to write for the sake of writing. You are here to make our marketing more engaging and commercially effective. What you bring An interest in sports, products, brands and consumer behaviour. The ability to combine creativity with commercial thinking. Proven experience in developing creative marketing campaigns, activations or brand collaborations. Strong skills in messaging, copywriting and campaign development. Experience from sport marketing, retail, e-commerce, agency or a similar commercially driven environment. A good understanding of how marketing works across channels such as store, digital, social and CRM. A collaborative mindset and the confidence to challenge, inspire and push ideas forward. What success looks like In this role, success means that our marketing becomes more relevant, more timely and more sales-driving. Yo