Job Opportunities API

About Purple Strategies    Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We help build and defend reputation and brand value and serve Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world.      Purple helps the world’s most important organizations address their toughest challenges. We operate in a highly collaborative environment and apply integrated, team-based approaches to help clients:   ANTICIPATE reputation challenges and opportunities;   COMPEL change through business actions and transformation; and   NAVIGATE reputation issues, acute crises, key business choices and policy/regulatory changes to inform decision-making.     About The Position      The Marketing Director plays a key role in driving Purple’s business growth and elevating the firm’s external profile. This individual will lead and support the conception, development, and execution of strategic integrated marketing initiatives that strengthen Purple’s external profile through thought leadership, brand visibility, and innovative industry partnerships. This is a full-time position in Purple Strategies’ Alexandria, VA office.   In this role you will: Lead the planning and execution of multi-channel marketing campaigns aligned with Purple’s overall business strategy and objectives. Build a deep understanding of Purple’s offering to recommend and craft content that support pipeline development and lead-generation efforts. Collaborate with senior firm leadership and colleagues across teams to ensure marketing efforts are supported by the right content, assets, and activation plans. Develop and manage marketing content, website experiences, and data-driven features for Purple-owned channels including the company website, email newsletter, and social media – designed to surface Purple insights and convert visitors into qualified leads by capturing clear intent signals. Oversee and manage a recurring marketing content calendar, ensuring consistent, high-quality publication across platforms, and develop small, high-value in-person and virtual events curated for a select, high-value audience.  Develop new high-value engagement programs and content platforms that invite a curated group of high profile-contacts to engage directly with Purple’s ideas and expertise. Stay connected to lead generation initiatives to ensure alignment with content creation and marketing strategies. Identify opportunities to automate, streamline, and modernize workflows through AI enabled tools and HubSpot CRM. Regularly monitor competitor marketing activities and provide regular insights and reporting.    Track and analyze content performance data from social media and other channels to evaluate effectiveness and prepare regular updates. Manage relationships with high-value media and industry partners (e.g., leading political and business publications) as well as tactical vendors (AEO, search, earned media placement, etc.) to plan and execute marketing campaigns and sponsorship events.  Create demand for Purple leaders to speak on conference panels and be quoted in high-level media coverage, working both independently and through outside PR/communications agencies. Partner directly with Purple’s subject-matter experts to identify and develop original thought leadership reports and other flagship content.   Qualifications Bachelor's degree and 10+ years of progressive marketing experience, preferably within a professional services environment.   Proven success leading integrated marketing campaigns across digital, social, newsletters, c