Job Opportunities API

Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways. Job Description: The Marketing Analyst will drive insights and recommendations on marketing performance across digital and customer lifecycle channels, helping the team understand what's working, why, and what to do next. This role sits at the intersection of marketing and analytics, translating campaign data into actionable insights that improve acquisition, retention, and cross-sell performance, and uses AI-enabled tools to accelerate analysis and improve campaign effectiveness. Responsibilities: Campaign Performance & Insights Analyze performance across digital channels (paid media, email, website) and direct mail campaigns Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics) Evaluate lead generation performance across channels, including volume, quality, and funnel conversion Identify key drivers of conversion, CPA, and overall campaign effectiveness Translate findings into actionable recommendations for marketing teams Customer Lifecycle & Retention Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell Evaluate customer segments and behavior to identify growth opportunities Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion Testing & Optimization Support A/B testing across channels (creative, offers, segmentation, cadence) Analyze test results and communicate clear implications Channel & Budget Support Monitor performance across owned channels, including website, email, and sales channels Provide insight into channel performance to inform budget allocation Identify opportunities to scale high-performing campaigns or improve efficiency Support forecasting and performance planning Measurement & Attribution (Applied) Use existing tracking and attribution frameworks to interpret campaign performance Ensure marketing results are measured consistently and accurately Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve Qualifications: 3–4 years of experience in marketing analytics, digital marketing, or performance marketing Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM) Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker) Familiarity with AI-enabled tools to support efficient analysis and reporting Ability to translate data into clear business insights and recommendations Strong communication and cross-functional collaboration skills Preferred Qualifications: Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns) Exposure to direct mail campaign analysis Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.) Success Measures (First 6–12 Months) Establishes standards for marketing tagging and analytics across channels and programs Drives measurable improvements in campaign performance (conversion, CPA, engagement) Contributes to improved retention and cross-sell outcomes Uses AI tools to increase