Manager, DTC
SharkNinja
| Company | SharkNinja |
| Category | Marketing |
| Location | Mexico City |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 10 Apr 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Manager, DTC
Overview
At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.
This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.
You will operate as an end-to-end owner, akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.
Key Responsibilities
Own Category Performance
Own and deliver revenue, margin, and inventory targets for your category within the DTC channel
Identify risks and opportunities early and take decisive action to course-correct
Lead weekly business reviews focused on actions and decisions , not reporting
Assortment Strategy & Line Planning
Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)
Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove
Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity
Forecasting & Inventory Ownership
Own demand forecasts informed by performance trends, market signals, and commercial judgment
Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation
Balance growth with inventory health, managing weeks of supply, turns, and stock risk
Promotional & Pricing Strategy
Develop and execute promotional and pricing strategies aligned to revenue and margin goals
Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs
Lead a test-and-learn approach to continuously improve promotional ROI
Digital & Site Merchandising
Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue
Prioritize product visibility and placement