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Manager, DTC

SharkNinja
CompanySharkNinja
CategoryMarketing
LocationMexico City
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted10 Apr 2026
Last verified30 Jul 2026
SourceEmployer career page (greenhouse)
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Description
About Us   SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Manager, DTC  Overview   At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven  Manager, DTC Merchandising  to own and grow a category like a business.   This role is accountable for  assortment strategy, revenue growth, margin performance, and inventory health  across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.   You will operate as an end-to-end owner,  akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.     Key Responsibilities   Own Category Performance   Own and deliver  revenue, margin, and inventory targets  for your category within the DTC channel    Identify risks and opportunities early and take  decisive action  to course-correct    Lead weekly business reviews focused on  actions and decisions , not reporting      Assortment Strategy & Line Planning   Define and evolve a  role-based assortment strategy  (traffic drivers, margin drivers, innovation, exit)    Evaluate SKU productivity and make clear recommendations on what to  scale, fix, or remove     Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in  consumer demand and commercial opportunity       Forecasting & Inventory Ownership   Own demand forecasts informed by  performance trends, market signals, and commercial judgment     Partner with Supply Chain and Planning to optimize  inventory flow, availability, and risk mitigation     Balance growth with inventory health, managing  weeks of supply, turns, and stock risk       Promotional & Pricing Strategy   Develop and execute  promotional and pricing strategies  aligned to revenue and margin goals    Evaluate promotional effectiveness, understanding  revenue vs. margin trade-offs     Lead a  test-and-learn approach  to continuously improve promotional ROI      Digital & Site Merchandising   Own the  end-to-end on-site merchandising strategy  to drive conversion, AOV, and revenue    Prioritize product visibility and placement
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Manager, DTC — SharkNinja · Job Opportunities API