Job Opportunities API

What is Coast Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform. About the Role We're looking for a Lifecycle Marketing Manager to own how Coast activates, retains, and grows every customer after they sign. Our fuel card is the first product customers get from Coast and our lifecycle marketing motion is how we turn this wedge into a lasting, multi-product relationship—moving a business that only uses Coast for fuel spending into a customer that lives their entire financial life through Coast. This expansion is key to Coast and it happens through the programs you'll build. You'll develop deep expertise on our customers, our products, and the moments that matter across their journey. With that knowledge you will build, run, and own the automated programs that carry them from first touch to an activated, engaged, expanding customer. This is a full-funnel lifecycle across our owned channels and covers everything from lead nurture, onboarding, activation, cross-sell, retention, and winback. This is a hands-on role with real ownership. You'll be making strategic choices yourself and building journeys in Braze as you write our lifecycle playbook in real time. What You'll Do Own full-funnel lifecycle journeys end-to-end Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS Use behavioral and product data to trigger the right message, at the right moment, for the right persona Drive fuel → non-fuel expansion through owned channels Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more Turn new signups into activated, transacting customers Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast Identify drop-off points and partner with Product, Sales, and Customer Success to close them Partner cross-functionally to build the system Work with Growth Engineering on the data, events, and integrations that power triggered journeys Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity Own measurement and experimentation Own the metrics for every program — deliverability, engagement, activation rate, attach rate, retention Run a real testing cadence, report what's working, kill what isn't, and use results to influence our overall GTM motion What Success Looks Like In your first year, you'll be successful if you: Ship a reliable full-funnel lifecycle program in Braze — onboarding, activation, expansion, retention, winback — that beats the baseline it replaces Lift new-customer activation rate and shorten time to first transaction Grow non-fuel attach (corporate card and Bill Pay) across the fuel base through owned-channel journeys Reduce churn with early-warning triggers and re-engagement that measurably keep more customers Recover a meaningful share of abandoned credit applications and accelerate growth of qualified opportunities with nurture journeys Requirements 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus AI-na