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Lifecycle Marketing Manager

Teya
CompanyTeya
CategoryMarketing
LocationLondon
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted16 Apr 2026
Last verified4 Aug 2026
SourceEmployer career page (ashby)
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Description
Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll build the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone who wants to own the end-to-end build of campaigns and journeys that genuinely move the numbers on activation, cross-sell, and retention, translating into fantastic outcomes for our members and hockey stick growth for Teya. You'll be the operator who takes a commercial problem, like "onboarding in Portugal stalls at step 3" or "UK merchants aren't discovering Tap to Pay on their phones", and launches a Braze journey that fixes it. You'll bring the ideas, run the experiments, and partner closely with the rest of the team on the strategy that sits behind the programmes you own. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and you'll help us build new ones. YOUR ROLE On a regular day, you'll: - Own a portfolio of lifecycle programmes across onboarding, activation, cross-sell, retention and win-back, taking briefs or spotting opportunities yourself, building the campaigns in Braze, and reporting on performance - Launch in Braze hands-on: building Canvases with multi-step logic, creating Liquid for personalisation, setting up segments, configuring triggered campaigns, and QA'ing everything end-to-end - Work across channels, including email, in-app messaging, push, SMS, WhatsApp, and content cards, choosing the right channel mix for each audience and market - Run a test-and-learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration - Localise at scale, working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance - Partner with Product and Data, feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting - Use AI as a core part of your workflow, working with automations and managing each step of the process with reusable skills that make you and the team faster - Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better YOUR STORY You probably have around 4-6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about
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